For more than a decade, Centro has built a workflow platform to help us scale our digital media operations. This software has been battle-tested through 20,000 digital campaigns and powers our media logistics team.
Now, Centro is making the first app, Centro Planner, available in the cloud. For the first time, media planners can benefit from modern technology purpose-built to address the unique challenges of multi-screen, multi-format digital campaigns.
Boost Productivity of Digital Media Teams
Centro Planner gets your team organized around a single system of record for the entire planning and buying process.
- It provides a central location for all RFPs, proposals, negotiations and communications
- Houses all negotiated CPMs and reporting so planners will have benchmarks at their ﬁngertips
- Provides a complete audit trail for all campaign activity for better leverage with publishers and greater transparency with clients