Centro DSP Spotlight: Engaging Spanish Speakers and Hispanic Audiences

It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re trying to engage Spanish speakers and Hispanic audiences at scale, Centro DSP offers many targeting options across desktop, tablet, and mobile. Context The content consumers are browsing is a powerful indicator of their interests and…

 

Breaking Down Buzzwords: Terms You Should Know

You’re new to the digital media industry, and it’s your first week on the job. In meetings, co-workers are throwing around words like “demand side platform” and “viewability” and “programmatic direct” and “cookies.” You’re left scratching your head in bewilderment – and, wait a second, cookies? Someone brought cookies? You don’t see cookies in this…

 

Centro DSP Spotlight: Pacing and Budget Management Updates

We continue to release product features, updates, and functionality within our DSP to make your day-to-day campaign management more effective and efficient. Over the coming weeks we will be introducing important enhancements to pacing and budget management. These updates are designed to give you more precision and control when managing campaigns. Advertiser Spend There are…