Centro DSP Spotlight: Campaign Optimization – Don’t Just Set It and Forget It

Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, data providers, and inventory sources, which makes it vital to set a clear objective when putting together a plan. Whether you are trying to increase awareness, traffic, or sales, it is important to match the…

 

Why This Ad Ops Firm Never Makes a Mistake

“At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% of entry-level workers’ time, according to Scott Neslund, exec VP-client services. Now AutonomyWorks handles those tasks, giving media associates more time to do research and possibly bring more insights to a client’s media buy, or…