Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! FTC Cracking Down on Paid Celebrity Endorsements Advertisers,…

 

Programmatic 101: Expand Your Display Buying with a DSP

We’ve already covered the basics of DSPs, for marketers and publishers, and I assume by now you’ve taken my advice to heart and started using a DSP. What’s that – You haven’t? Why not? Am I not persuasive enough? Well, I should have told you this sooner so I didn’t waste your time, but I…

 

#3Ton30: Programmatic 101: Getting Started

According to eMarketer, U.S. programmatic digital display advertising will account for more than two-thirds of all digital display ad spend in 2016. It’s here to stick around, which means it’s time you gained a better understanding of what it is, what it isn’t and how it’s transforming digital advertising. Easier said than done, right? Learning…

 

Centro DSP Spotlight: Why Service Matters Now More Than Ever

Smith & Beta recently released a report on the state of advertising talent, which details the gaps in talent development. It’s always been a dirty little secret of the digital advertising industry: Without knowledgeable humans behind the technology, the promise of innovation and efficiency is not delivered. With only 7% of agency respondents saying they…

 

Centro DSP Spotlight: Engaging Spanish Speakers and Hispanic Audiences

It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re trying to engage Spanish speakers and Hispanic audiences at scale, Centro DSP offers many targeting options across desktop, tablet, and mobile. Context The content consumers are browsing is a powerful indicator of their interests and…