B2B Companies: Use Retargeting to Find New Clients

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly effective way to reach future clients, as long as you combine the right retargeting tactics with strong and tailored messaging. To illustrate the effectiveness of B2B retargeting, I want to call attention to a case…

 

Reach Your Audience in the Moments that Matter

Intrusive ads are so 2015. Centro’s Senior Director of Digital Innovations, Ryan Manchee, delivered this message in his recent webinar, Stop the Interruption! How Meaningful Marketing is Replacing Intrusive Ads and Driving Results. There are more active websites and smartphone users now than ever before, which means it’s vital for marketers and advertisers to find…

 

If Politics Is Hurting Your Advertising, New Video Formats Can Help

“Nonpolitical advertisers will feel the tightest pinch in broadcast TV this year, but the problem affects any media. Even when there is enough inventory available for all advertisers, elections will drive up prices, and TV spots will become unattractive — or unattainable — for many brands. Exploring new video ad formats will make more and…

 

3 Options for Retargeting without Pixeling your Site

Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages.  Occasionally, Centro customers won’t be able (or are not allowed) to put a tracking pixel on their site.  I’m here to let you know that there are other options at your disposal to do ‘siteless’…

 

#3Ton30: Stop the Interruption!

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited marketers around the country to deliver 3T wisdom: Tips, Trends and Techniques for dominating digital. This year, we’re bringing back 3T in true digital style. Monthly, online 3Ton30 webinars break down the latest trends in…

 

Five Answers with Grace Briscoe, Centro

Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This offering will allow newspaper companies to garner more political ad buys through programmatic ad channels, while enabling political groups to reach voters at scale through premium publishers. Read more on the NAA Blog.