Students At Canadian College Learn The Ins And Outs of Programmatic With Centro

“Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro’s DSP (demand-side platform) to drive new students to sign up for classes, and they can take a course on programmatic advertising fundamentals through Sheridan’s Faculty of Continuing and Professional Studies.” Read more in MediaPost.  

 

Sheridan Chooses Centro’s Programmatic Advertising Technology for In-House Marketing and Hands-On Training Tool for Students

Partnership Empowers Canadian Higher Education Institution to Harness Real-Time Digital Advertising; Sheridan to Offer Programmatic Advertising Course Taught by Centro Instructors Chicago, IL – April 28, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that Sheridan (www.sheridancollege.ca), a Canadian higher education institution, has selected its technology to execute real-time…

 

Centro DSP Spotlight: Targeting Options for Your Campaign – Language, Apps, Content

There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged targeting tactics they can use to find customers with the right ad, at the right time, and in the right media environment. Here are some techniques for customizing campaigns by language, app, and/or context. Browser…