7 Digital Video Terms That You Need to Know

A recent eMarketer study shows that the average person consumes upwards of 6 hours of video content per day. There’s no doubt about it, we are watching more video on more screens — and we’re showing no signs of slowing down. So why not tap into this growing advertising opportunity? Digital video advertising is projected…

 

Conquer Digital Video with the Four Key Formats

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited marketers around the country to deliver 3T wisdom: Tips, Trends and Techniques for dominating digital. This year, we’re bringing back 3T in true digital style. Monthly, online 3Ton30 webinars break down the latest trends in…

 

Political Digital Digest: Inside MediaPost’s Marketing Politics Conference

Election year is such an incredibly exciting time. In the coming months, campaigns will hit a fever-pitch trying to reach every potential supporter, everywhere. Simultaneously, voters will narrow in on their preferred candidates. Which means those of us in digital media must rapidly develop smartly executed, integrated campaigns – ones that will earn the greatest…

 

Centro DSP Spotlight: Combat Low-Quality Sites With Blacklists

When managing programmatic RTB campaigns, maintaining a high standard of inventory quality is a crucial task. If left unaddressed, low-quality sites make performance optimization futile, as they poison the effectiveness of your campaigns from the outset. To combat low-quality sites, it’s recommended you vigilantly monitor fraud. You can automatically do this with 3rd party fraud…

 

IAB Honors Centro with 2016 Sales Excellence Award for Small to Medium Size Sales Organization

Centro’s Ian Trider Receives IAB Service Excellence Award for OpenRTB Protocol Contributions; IAB Honorees Recognized for Propelling the Interactive Advertising Industry Forward CHICAGO, IL – Jan. 25, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded the 2016 IAB Sales Excellence Awards. The IAB Sales…

 

Tweet-Cap: AdExchanger’s Industry Preview 2016

AdExchanger’s Industry Preview 2016 was wrapped up yesterday. Detailing the digital advertising industry’s hot topics for the coming year, there were plenty of great quotes, predictions, and insights. This year in particular, topics such as programmatic TV, cross-device tracking, targeting, and measurement, ad blocking, ad fraud, and native advertising took center stage. With digital spend…