Advertising technology has been all over the mainstream news lately. Whether it’s pre-obituaries lamenting the death of on-line display ads or spotlights on how tech is making it possible for brands to target individual consumers, rather than the aggregate audiences that publisher sites promise to deliver, it’s pretty obvious there’s lots of anxiety about publishers’ future ability to profit from digital media.
(The-Makegood.com) - Robert Vorel is president of Crest Communications Inc, a full service Branding/Promotional Ad Agency. It provides market positioning implementation utilizing newly defined “real-time marketing” approaches. For many brands and agencies that have long favored such traditional media as print newspapers, radio and television to carry their advertising messages, navigating the complexity of advertising in the fragmented digital landscape is a daunting proposition. But these advertising agencies and brands are recognizing they can reach new customer bases, especially young consumers, through digital media – from Facebook, Twitter and MTV.com to local online sites that attract a younger audience. That’s why more and READ MORE
According to a recent study, nearly half (47.3%) of brands said they plan to invest more in local marketing for 2013 than they did in 2012, and much of that investment will go into mobile local marketing. These results as well as other recent studies show the growing importance of local marketing for national brands.
In case you missed it here is a great article related to consumer frustrations at the frequency of Apple product releases, by Heather Somerville from the Mercury News. In the article, Heather begins to capture the fatigue associated with maintaining ‘early adopter’ status, as well as the disappointment of consumers who have to pony-up repeatedly to maintain their place at the top of the pyramid.
It’s already November and before we know it we will be ringing in the New Year. Between now and the end of December, shopping becomes most people’s hobby and habit. In the digital media world, we speak frequently about the successes of targeting shoppers on their mobile phones, but there might be another opportunity we are missing out on.