Centro Blog

When you think about the importance of YouTube to the music industry, the one thing you can’t say is that nobody saw it coming… well, at least they anticipated the majority of it. That being said, a couple of interesting reports and articles have been circulating over the past couple of weeks related to the impact YouTube and Social media are having on an industry that historically has been controlled by the major record labels.

Online video had another record-breaking month. According to comScore, 188 million U.S. Internet users watched 37.7 billion online content videos in August, while video ad views totaled 9.5 billion. Overall, video ads reached 54% of the total U.S. population an average of 58 times during the month.

I came across a quote from Goof Troop (the old cartoon) that made me giggle.  Max: You know, maybe we’re targeting the wrong audience. PJ: Eighty-five  gallons of sweat later you tell me this? Can you relate?   I will start with a known statement; mobile marketing platforms and mobile technology have a profound impact on our daily lives. The theory of mobility in general allows consumers to be touched by brands at any point throughout their day. What is the first thing most of us do when we wake up in the morning? Check our phones, often times our READ MORE

A newly released report by global consumer researcher Ericsson ConsumerLab, “Getting Social: TV not just for watching” finds new evidence supporting the rapid evolution of media consumption through simultaneous and paired usage of media channels. The study made several observations involving the development of social viewing behaviors that have been popularized largely by the ubiquity of emerging technology platforms like smartphones and tablets.

(Crain’s Chicago Business) – Let’s say you’ve been out of town for, oh, the last decade. The last time you picked up Crain’s, Chicago’s economy was stung by high-tech flops from the dot-com bust. Now, though, you’re quickly sensing that there has been a shift: You learned that 13 Chicago tech companies have gone public or been acquired so far in 2012, and 17 did so last year, according to tech-community group Built in Chicago. You see that 31 digital companies here raised at least $1 million in 2012 and that 169 tech startups launched here since the beginning of READ MORE