Empower your mobile strategy with these 5 terms

The verdict is in: mobile is booming. A recent eMarketer study suggests that by 2019, mobile ad spend is projected to increase to 72.2% of total digital ad expenditures. It’s time to re-assess your primary approach because simply buying mobile inventory across multiple screens is no longer enough. To drive real business impact in the…

 

Targeting a Constantly Moving Audience With Digital Advertising

“Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, brands can use this knowledge to better collaborate with the various industry partners developing technology to execute a cross-channel strategy — which will ultimately deliver business outcomes that matter to any marketer.” Read more from…

 

Political Digital Digest: February 2016

Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage is up, and early predictions claim that the candidate who rides the road all the way to the White House will also be the one who best harnesses the power of digital. As results from…