Crain’s Chicago Names Centro as One of the Best Places to Work in 2016

City-Wide Survey of Chicago Professionals Gives Centro Accolades for Workplace Culture; Generous Employee Benefits Help Propel Centro to Consistent Growth for More Than a Decade   CHICAGO – April 7, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced it has been rated as the No. 6 Best Place to…

 

Political Digital Digest: The Safety Issue

  It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, Borrell Associates raised its digital advertising estimate for political in 2016 by 8%, now projecting a 620% increase over 2012 spending. Programmatic media buying offers the ability to target voters more efficiently, at scale, serving…

 

Centro DSP Spotlight: HTML5 Ads

The use of HTML5 to code and create dynamic ads (over Flash) is gaining popularity. While Flash is used for ads with animation, video, and other creative elements, HTML5 also comes with the same benefits and much more. HTML5 is open source, which allows the developer community to quickly improve on it by fixing bugs,…