4 Approaches for Navigating Influencer Marketing in 2016

Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered on traditional paid media, and it’s growing in importance as brands try to forge meaningful connections with their audiences. Read more from Centro’s Aubry Parks-Fried in Adweek’s Social Times.  

 

Ontario college to offer programmatic course

“Programmatic advertising is a skill in high demand, but employers say not enough people have hands-on training before being hired. Sheridan College saw that as an opportunity and will begin offering a course in programmatic advertising next month. The course is part of the Ontario college’s Digital Marketing Management certificate, with 21 hours of class…

 

Centro’s Brand New Brand-Safe Political Ad Offering

“Centro, a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach U.S. voters at scale on brand-safe publishers. Within the Centro Brand Exchange, an invite-only ad marketplace of premium journalistic sites, marketing teams for political campaigns of all sizes can reach ‘Liberal’, ‘Conservative’, and ‘Political Enthusiast’…

 

Centro Automates Political Ad-Buying at Scale on Brand-Safe News and Information Sites

Centro Brand Exchange Accesses U.S Voters on Quality Publishers for National and Statewide Ballots; Centro is Highly Rated for Brand-Safety, Publisher Transparency and Viewable Inventory Washington, DC – March 21, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced capabilities for political ad-buyers to automate how they reach U.S. voters…

 

Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! What the heck is the difference between…