What’s the big deal with RTB and mobile these days? It’s a good time to get familiar since many major players in the mobile advertising space see it being the next big thing for 2013. Wesley Biggs, co-founder and CTO of global mobile ad buying platform Adfonic, is one of those big players who forecasts Real Time Bidding transforming mobile media. For those unfamiliar with the RTB phenomenon, Biggs explains it in his AdWeek piece titled, Mobile Real-time Bidding: From Slow Waiting to Smart Crowds.
Earlier this year, Newzoo, the games industry researcher, showed in an infographic that in the first quarter of 2012, some 37 million Americans paid to play mobile games – either via purchasing games or by making in-game purchases. Over the next 12 months it will be interesting to see how much this growing segment will represent of the $78 billion Video Game Industry.
Quality Matters. 2013 is expected to be a new year rallied around viewable impressions. As part of the Making Measurement Make Sense (3MS) initiative, endorsed by the IAB, ANA and 4A’s, widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek.
(The-MakeGood.com) - Shawn Riegsecker is the CEO of Centro, a media technology and services company. The Makegood spoke with Shawn about his 16-year career in digital media as well as recent Centro milestones, as the company marked its 11th anniversary. The Makegood: Shawn, Centro recently announced Kelly Wenzel as Chief Marketing Officer and Scott Neslund as Executive Vice President of media services. How will they impact Centro’s business?
‘Tis the season to prognosticate! I know you may be tapped out on “Top 2013 prediction” lists, but here’s one worth your time. Digitas, the digital brand agency, is going in whole hog, providing a full 5 days of predictions for 2013 on their blog, Digitas Distillery. Covering off on everything from “consumer context” to “blended” CPMs, their mobile post has a lot going on. I agree with almost everything it says, with the sole exception of the “Mobile Thursday” idea, which envisions Cyber Monday shopping migrating to a Thanksgiving ritual for passing the time while the bird cooks (that READ MORE