3 Options for Retargeting without Pixeling your Site

Retargeting is a common tactic used to keep top-of-mind after a consumer’s visit to an advertiser’s site or product pages.  Occasionally, Centro customers won’t be able (or are not allowed) to put a tracking pixel on their site.  I’m here to let you know that there are other options at your disposal to do ‘siteless’…

 

#3Ton30: Stop the Interruption!

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited marketers around the country to deliver 3T wisdom: Tips, Trends and Techniques for dominating digital. This year, we’re bringing back 3T in true digital style. Monthly, online 3Ton30 webinars break down the latest trends in…

 

Five Answers with Grace Briscoe, Centro

Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This offering will allow newspaper companies to garner more political ad buys through programmatic ad channels, while enabling political groups to reach voters at scale through premium publishers. Read more on the NAA Blog.  

 

Why an Authentic Purpose Is the Best Differentiator

“Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your messages and even the ways in which you do things. But no one can copy your “why.” If you make your purpose the foundation of your business, the trust of your customers will follow.” Read…

 

Students At Canadian College Learn The Ins And Outs of Programmatic With Centro

“Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro’s DSP (demand-side platform) to drive new students to sign up for classes, and they can take a course on programmatic advertising fundamentals through Sheridan’s Faculty of Continuing and Professional Studies.” Read more in MediaPost.