Why Generational Marketing Is Too General For Its Own Good

“Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never known a world without the internet, are particularly adept at using new technologies. But the tech saturation in our culture has leveled the playing field, especially in terms of media consumption and sharing.” Read more…

 

Centro DSP Spotlight: Video

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market liquidity have been an industry challenge. The problem has been addressed on two fronts: An explosion of content creation and the shift of video assets online, and the adoption of private marketplaces – which open…