Sheridan Chooses Centro’s Programmatic Advertising Technology for In-House Marketing and Hands-On Training Tool for Students

Partnership Empowers Canadian Higher Education Institution to Harness Real-Time Digital Advertising; Sheridan to Offer Programmatic Advertising Course Taught by Centro Instructors Chicago, IL – April 28, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that Sheridan (www.sheridancollege.ca), a Canadian higher education institution, has selected its technology to execute real-time…

 

Centro DSP Spotlight: Targeting Options for Your Campaign – Language, Apps, Content

There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged targeting tactics they can use to find customers with the right ad, at the right time, and in the right media environment. Here are some techniques for customizing campaigns by language, app, and/or context. Browser…

 

Crain’s Chicago Names Centro as One of the Best Places to Work in 2016

City-Wide Survey of Chicago Professionals Gives Centro Accolades for Workplace Culture; Generous Employee Benefits Help Propel Centro to Consistent Growth for More Than a Decade   CHICAGO – April 7, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced it has been rated as the No. 6 Best Place to…

 

Political Digital Digest: The Safety Issue

  It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, Borrell Associates raised its digital advertising estimate for political in 2016 by 8%, now projecting a 620% increase over 2012 spending. Programmatic media buying offers the ability to target voters more efficiently, at scale, serving…