Happiness Is the New ROI

Nurturing employee happiness can have great returns for any company. It’s because the best people stay, they love what they do, they excel, they attract other great people and they are motivated to go above and beyond for each other and our clients. Read more from Centro’s Shawn Riegsecker in the Great Places to Work…

 

Centro Hosts Annual Training and Certification Conference on Programmatic Advertising

Sponsored by Altitude Digital, Oracle’s AddThis and Tapclicks; Speakers from Cox Media Group, Lee Enterprises and The McClatchy Company; Centro Appoints Katie Risch to Lead User Education Efforts Chicago – March 24, 2016 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced ‘Centro Certified: DSP 2016,’ its annual education and certification…

 

DSP Spotlight: ‘My Ads’ and Creative Management

The ease-of-use of our DSP is a major reason customers are choosing our platform to manage digital advertising initiatives. In a couple of weeks, we will be unveiling some changes to our interface and workflow to improve further and streamline how users are creating and executing campaigns. What’s happening? Centro is changing the way ads…

 

4 Approaches for Navigating Influencer Marketing in 2016

Brands of all sizes are already enjoying success from influencer-driven Instagram campaigns. It’s a different conversation than the one centered on traditional paid media, and it’s growing in importance as brands try to forge meaningful connections with their audiences. Read more from Centro’s Aubry Parks-Fried in Adweek’s Social Times.  

 

Ontario college to offer programmatic course

“Programmatic advertising is a skill in high demand, but employers say not enough people have hands-on training before being hired. Sheridan College saw that as an opportunity and will begin offering a course in programmatic advertising next month. The course is part of the Ontario college’s Digital Marketing Management certificate, with 21 hours of class…