Publishers’ New Lifeblood in the Age of Programmatic Ad Buying

There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad buying is devaluing and commoditizing our lifeblood (our owned and operated inventory). As a result, some people are compromising user experience by piling on more ads and artificially inflating traffic numbers — hoping to boost…

 

CES2016: A Full View of 360 Video

One of the biggest trends at CES was, without a doubt, virtual reality and 360 video. Nearly everywhere you turned, someone was donning a VR headset in your line of sight. Chances are, even if you weren’t at CES, you’ve tried VR via the increasingly prevalent Google Cardboard. In a short period of time, we…

 

Tweet-Cap: #3Ton30 – Understanding Native Advertising on Social Media

It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s challenging is that consumers are willing to skip and click out of anything that gets between them and their content. So what’s a digital marketer to do? As Centro’s Aubry Parks-Fried (pictured prepping below) explained…

 

#CentronShorts: The Stories Behind the Shots

If you were given the opportunity to follow a dream, would you? This Centron was able to fulfill her life’s calling and teach children, both at home and abroad. Check out the latest edition of #CentronShorts below to hear this incredible story. In these brief accounts, we’ll give you a new look into the lives…