(The-MakeGood.com) – The 2008 election ushered in an era of internet-based voter engagement, but that was about a million years ago in terms of how quickly the web has come to dominate nearly every aspect of campaign strategy, voter opinion gathering and messaging machinery. Today, if marketers, publishers and brands want to profit from what’s already been hailed as America’s first truly digital presidential election, then we too have to be prepared to service the 24/7 candidate and political party campaigns that want to turn on a dime their estimated $9.8 billion for targeted advertising to support the 2012 campaign.

With innovation, there are more possibilities. Conversely, resistance to advancements can lead to slower progression. Marketers are often faced with a dilemma of when and how to integrate emerging technologies, such as mobile, particularly when resources are scarce. In the article below, the author suggests taking action but ensuring it’s not a random step forward.

How can you make the most of your marketing budget? Today, more marketers are faced with the inevitable, budget cuts. Thus, it is even more crucial to select the “best” solution that will deliver sufficient return. Increased digital media is just one way marketers can get more bang for their buck