eMarketer expects overall spending on mobile advertising in the U.S., including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion (previously forecasted at a slower growth of 80% in September). The jump in growth is largely attributed to “native” ad formats like Facebook’s mobile newsfeed ads and Twitter’s Promoted Products.
(The-Makegood.com) - Robert Vorel is president of Crest Communications Inc, a full service Branding/Promotional Ad Agency. It provides market positioning implementation utilizing newly defined “real-time marketing” approaches. For many brands and agencies that have long favored such traditional media as print newspapers, radio and television to carry their advertising messages, navigating the complexity of advertising in the fragmented digital landscape is a daunting proposition. But these advertising agencies and brands are recognizing they can reach new customer bases, especially young consumers, through digital media – from Facebook, Twitter and MTV.com to local online sites that attract a younger audience. That’s why more and READ MORE
(Digiday) – Do you remember when you were a child playing with your friends and completely losing track of time, ignoring the constant reminders about dinnertime? Did you ever turn a towel into a cape to become a superhero or an eraser into a car to become the next NASCAR champion? Did you ever find great pleasure in a mess of unorganized toys and odd clothes? It’s this young, imaginative, free spirit that fosters happiness and allows creativity to peak. This childhood state is often coupled with inefficient chaos, which can ironically transform into creative masterpieces.
(Reuters) – As more newspapers cut back on print to reduce costs and focus on their websites, a troubling trend has emerged: online advertising sales are stalling. In the first quarter, digital advertising revenue at newspapers rose just 1 percent from a year ago, the fifth consecutive quarter that growth has declined, according to the Newspaper Association of America, a trade organization.
The current state of online advertising represents vast possibilities for advertisers. However, this land of opportunity is also accompanied with considerable chaos, which presents advertisers with challenges along the way. A recent Forbes article highlights one of the key contributors to confusion – venture capitalists. So, what is the solution for advertisers? It’s finding the partnership that cuts through the clutter and offers empowerment via scalability, efficiency, brand protection, growth, and creativity.