A new Google study identifies two primary ways people use multi-screens: 1) Sequential – moving from one device to another to complete a single goal 2) Simultaneous – using multiple devices at the same time. These types of usage modes offer key insights to marketers. For example, the study found that nine out of ten people use multiple screens sequentially and smartphones are by far the most common starting point for completing a task (e.g., booking an online flight).
The Olympic ceremonies have come and gone; medals have been won, and the live-streamed online content at NBCOlympics.com is up and running. Although the Opening Ceremonies were shown on a tape delay, much to the chagrin of the Twittersphere, they were the most-watched opening ceremonies of any Olympics drawing 40.7 million viewers.
According to eMarketer, one in three online consumers will have a tablet by 2014. With tablet penetration growing, new opportunities to capitalize on consumer behaviors arise. With 41% of U.S. adults listing “shopping” as a reason to purchase an iPad, and mobile internet accounting for nearly 10% of all online shopping sessions, consumers are becoming increasingly comfortable using tablets as a product research and purchasing tool.
We’ve been waiting for July 27, 2012 since the closing ceremonies of the 2008 Olympics and it’s finally here. However, today NBC has been met with a certain amount of backlash. In the digital age the expectation for instant satisfaction is prevalent in terms of media, news, and entertainment consumption, and NBC isn’t delivering.
This week, Crain’s Chicago Business published an article titled, “Line between traditional ad agencies, digital upstarts blurs. It highlights the increasing need and demand for digital media. Today, marketers are no longer having one-way conversations with consumers via traditional channels. Instead, marketers and consumers are engaging in two-way conversations, where consumers are becoming active participants and secondary marketers via multiple digital screens.