Finally, the age of anxiety about creative technology partnerships for advertising agencies is coming to a head. More and more you’re hearing and reading about agency leaders who have seen the light about what collaborations with companies – yes, companies like Centro – can do for a business. For instance, I just read an article, “Why Successful Agencies Lean on Strategic Alliances,” which emerged from the iMedia Agency Summit in early December. In it, iMedia Connection associate editor Jennifer Marlo quotes John Montgomery, Chief Operations Officer of GroupM Interaction North America, from his keynote address

Quality Matters. 2013 is expected to be a new year rallied around viewable impressions. As part of the Making Measurement Make Sense (3MS) initiative, endorsed by the IAB, ANA and 4A’s, widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek.

(The-MakeGood.com) - Shawn Riegsecker is the CEO of Centro, a media technology and services company. The Makegood spoke with Shawn about his 16-year career in digital media as well as recent Centro milestones, as the company marked its 11th anniversary. The Makegood: Shawn, Centro recently announced Kelly Wenzel as Chief Marketing Officer and Scott Neslund as Executive Vice President of media services. How will they impact Centro’s business?

‘Tis the season to prognosticate! I know you may be tapped out on “Top 2013 prediction” lists, but here’s one worth your time. Digitas, the digital brand agency, is going in whole hog, providing a full 5 days of predictions for 2013 on their blog, Digitas Distillery. Covering off on everything from “consumer context” to “blended” CPMs, their mobile post has a lot going on. I agree with almost everything it says, with the sole exception of the “Mobile Thursday” idea, which envisions Cyber Monday shopping migrating to a Thanksgiving ritual for passing the time while the bird cooks (that READ MORE

In an increasingly complex media environment, some agency teams are struggling to provide all the services necessary to propel clients forward. Centro provides insights on how to stay focused. (iMedia Connection) – This year’s iMedia Agency Summit in Scottsdale, Ariz., was themed around partnerships, and Centro’s Spotlight presentation entitled “The Future-Proofed Agency Model” outlined a new vision on how agencies can streamline their digital campaign execution and stay focused on providing strategic value. Scott Neslund, Centro’s EVP of media services, outlined a service offering based around customizable managed services and cloud software options designed to provide agencies with the people READ MORE