Well, it’s finally here. Are you planning to pick one up? With today’s announcement of the iPhone 5, millions of consumers will shortly be gearing up to wait in enormous lines and pick up the latest piece of consumer technology. However, this one could be a big deal. Some analysts are predicting the potential of Apple moving 10MM devices by the end of September. Additionally, the market is prime for a new iPhone. 50% of the US market still doesn’t own a smartphone and this is the first major redesign for the iPhone since June 2010 (iPhone 4).
(Part II) The digital media industry has changed dramatically in the past few years. Craig Montgomery, principal at CMG Partners, a marketing strategy firm, thinks that changes in the mobile and social world represent the most fascinating aspects of the industry’s evolution. “Tablets and 4G phones are transforming how and when we consume media,” he says. “Most homes have multiple devices, and use them in tandem. Many of us have our laptops or phones nearby when watching television. Imagine the possibilities to truly align these channels and drive better synergies between digital media and traditional media.”
(LuxuryDaily.com) – Since mobile is a channel that consumers can choose to use in-store to enhance the physical shopping experience, it is the ultimate way for luxury marketers to interact with existing and potential customers on an opt-in basis. There are a number of ways that luxury marketers can interact with consumers in a retail setting including branded applications, QR codes and other touch points. However, experts agree that mobile capabilities should keep consumers’ minds on the store atmosphere and the products, rather than veering off to other digital realms, so that there is a distinguished experience between the on-the-go READ MORE
(Luxurydaily.com) - Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience. Not optimizing for mobile, not keeping in line with the brand image and marketing on the wrong kind of sites are some of the major “don’ts” when it comes to mobile banner advertising. However, some marketers are shining examples of how this type of advertising can help to propel a brand into mobile marketing glory.
On May 30th, the venture capitalist Mary Meeker released her latest “Internet Trends” report. The presentation is packed with fantastic stats and charts that are destined to find their way into marketing decks over the next quarter. The presentation does an amazing job of outlining the state of the internet, as well as highlighting the changes that mobile devices and increased connectivity are having on consumer behavior. With a key focus on mobile, the report outlines the massive opportunity that these devices present for advertisers.