Stacy Boone

Senior Media Buyer, Target Corp.

Speaker Session: Understanding Your Competition

Stacy Boone is a Senior Media Buyer for Target Corp. Employed there since 2000, she has more than 13 years of marketing experience building strong relationships with top-tier newspapers and online media companies. A strong corporate strategist and marketer, her vision and expertise in advertising have ensured Target’s brand creates the right connections with its guests.

Paul Bremer

Executive Vice President of National Advertising Sales, Internet Broadcasting

Speaker Session: Maximizing Revenue (Understanding Yield Optimization)

Paul Bremer leads National and Strategic Sales Initiatives across Internet Broadcasting’s more than 100 television station Web sites. Additionally, Paul oversees sales for NBC’s WeatherPlus.com, which, along with NBCOlympics.com, was his primary responsibility since joining the company in 2003. Paul is a veteran of online advertising sales with more than decade of experience. Before joining Internet Broadcasting, he worked in various advertising sales positions with WebMD, Lycos and The Wall Street Journal.

Ben Crain

Vice President of Media, Rapt

Speaker Session: Maximizing Revenue (Understanding Yield Optimization)

As Vice President of Media, Ben Crain is responsible for Rapt’s corporate marketing as well as marketing, business development and go-to-market strategy for the media vertical. Ben has spent the last 15 years focusing on the data, processes and tools that sit behind advertising and marketing decision-making in both traditional and digital media. Prior to joining Rapt, Ben spent eight years with Microsoft Corporation, most recently directing worldwide yield strategy within MSN Global Sales and Marketing.

Ken Doctor

Industry Analyst

Speaker Session: The State of the Local Industry

Ken Doctor, a former Knight Ridder news executive, now advises companies and writes about the print-to-digital news transformation. He is President of Content Bridges and acts as lead news industry analyst for Outsell, Inc.

Sean Finnegan

Managing Director, Digital Marketing, OMD

Speaker Session: Scaling the Digital Media Industry

Sean Finnegan is the Managing Director of OMD’s Digital Marketing services. As the leader of OMD Digital, Sean stewards an innovative department of 200 new-media experts across the country who concentrate on such top brands as Dell, Nissan/Infiniti, McDonald’s, FedEx, Lowe’s, Bank of America, J&J and more. For these clients, OMD Digital provides a series of strategic services, ranging from online planning and buying and search-engine marketing to emerging media management and data and analytics support.

Gary Gannaway

CEO, Worldnow

Speaker Session: Local’s Value Proposition

NATPE veteran Gary Gannaway has looked at television from both sides now. As the founder of Genesis Entertainment, Gary ran the highly successful production and syndication company for 10 years. Today from his position as founder, President and CEO of WorldNow, Gary has adapted his innovative syndication strategies to help local television stations, newspapers, and cable systems generate greater income from their Internet businesses.

Eric Grilly

President, Philly.com

Speaker Session: Maximizing Revenue (Understanding Yield Optimization)

Eric Grilly serves as the President of Philly.com, the region’s No. 1 Web site. He is responsible for all digital operations including strategy, content, new product development, revenue generation, business development, finance and technology. Prior to Philly.com, Eric served as President of MediaNews Group Interactive, where he was responsible for the strategic direction of interactive media for the company and managed the company’s strategic investments in core businesses and technologies.

Dana Hayes

Senior Vice President, Sales, Tribune Interactive

Speaker Session: Maximizing Revenue (Understanding Yield Optimization)

Dana Hayes is the Senior Vice President of Sales and Marketing and directs the national advertiser sales across TMN’s eight sales offices and oversee marketing efforts. Hayes was appointed Vice President/Sales in October 2001. Prior to that, he was Vice President/Sales and e-commerce for Tribune Interactive. Before joining Tribune, he held a variety of sales management positions for Turner Networks, TBS and TNT, and at Landmark Networks’ The Weather Channel and The Travel Channel. He began his career as a media buyer and planner at Leo Burnett Company.

Bob Hoyler

President and COO, Centro

Bob Hoyler has joined the company as President and Chief Operating Officer. Bob, whose technology leadership at MyPoints generated revenue in excess of $63M before its sale at the height of the market in 2000, will be based in Chicago. While at MyPoints, he brought to bear his vision of motivating consumer loyalty through incentive programs online. Well ahead of the Web curve, Bob founded MotivationNet in 1996 after 20 years at the Keebler Company. MotivationNet was among the first companies that leveraged the power of the Web to gather consumers and develop brand loyalty through rewards programs that delivered value for partners and consumers alike. After becoming MyPoints in 1998, his company built a completely opt-in database of more than 10 million names that became a valuable media asset for its partners.

Jeff Hughes

Media Director, GM Planworks

Speaker Session: The Agency Perspective

Jeff Hughes has been in the media industry for more than 12 years, all within the SMG family of companies. He has worked across a number of both buying and planning disciplines on clients such as Motorola, Oldsmobile, Pillsbury, United Airlines and the Beef Industry. In 2004, Jeff was named one of Media Magazine’s “Rising Stars” in the industry. He currently oversees operations for the GM Planworks local investment group, a unit dedicated to placing television and radio advertising on behalf of General Motors and its local dealer groups. Most recently he has been charged with the creation of a local digital activation team that integrates GM’s local digital buying within the broadcast and print buying units.

Peter Krasilovsky

Industry Analyst

Speaker Session: Local’s Value Proposition

Peter Krasilovsky writes The Local Onliner blog (www.localonliner.com), produces The Kelsey Group’s Interactive Local conferences, and consults widely with local media and directory firms on their interactive strategies. Peter’s authoritative views on new media trends have regularly landed him on television and radio, as well as in newspapers and the business and trade press. In recent years, Peter has been focused on providing better, more profitable new media solutions for local media companies (newspapers, Yellow Pages, search companies and portals). Peter’s local media research has been commissioned by The Newspaper Association of America, The Yellow Pages Association, The Interactive Advertising Bureau and other industry organizations.

Gwen Maass

Vice President and Managing Director, Evantus Print Media, a division of Novus Print Media Network

Speaker Session: Local’s Value Proposition

Originally hired to Evantus’ sister company, Novus Print Media, Gwen Maass directed media strategies for clients including Nissan, AOL, and many direct-response advertisers. After seeing how Gwen helped build increasing accuracy into the system, she was selected to be part of the team working on the top-secret project that would later become Evantus Print Media.

With the launch of Evantus, she now leads the strategic direction and day-to-day management—a division which, under her watch, has exceeded predictions by double- and sometimes triple-digit percentages. She also plays a key role for the parent company, Novus Print Media Network, where she manages major initiatives in marketing and program development.

Dave Marsey

Vice President/Associate Director, Media, Digitas

Speaker Session: Understanding Your Competition

As the media capability lead in Chicago, Dave is responsible for creating engaging and insightful media strategies for his clients and oversees all aspects of media implementation. His high-level media relationships allow Dave to bring innovative solutions for clients across multiple industries. Key objectives include building brand awareness, new product launch, generating customer leads and building online sales.

Dave Morgan

Founder and Chairman, TACODA

Speaker Session: Understanding Your Competition

Dave Morgan, Chairman, founded TACODA Systems in April 2001 to develop innovative technologies for target marketing. Prior to TACODA, Dave founded and was the Chairman/CEO of Real Media, Inc., a company he led from 1995 to 2001. Under his leadership, the company became a $54 million global marketing technology and service company with more than 500 employees in 19 countries.

Shawn Riegsecker

Chairman and CEO, Centro

Shawn Riegsecker is the founder of Centro and currently leads the strategic vision of Centro as its Chairman and CEO. Having worked his entire career in the confluence of publishing, advertising and technology, Shawn saw the need to help national clients and agencies more effectively and efficiently buy online media at the local level. He formed Centro in 2001 to develop systems, process and technologies to help facilitate an efficient one-to-one transaction between thousands of clients and publishers.

Dave Russell

Director of Interactive and Digital Media, GSD&M

Speaker Session: The Agency Perspective

Dave Russell has been in the advertising business for 15 years and is currently the Director of Interactive and Digital Media at GSD&M in Austin, Texas. He leads a team of more then 40 Interactive Media professionals who take great pride in bringing the best digital media solutions to their clients. Dave’s team is responsible for all Interactive/Digital media planning and buying for AT&T, Yellowpages.com, MasterCard, NCL, BMW, AARP and the U.S. Air Force.

Paul Santello

Executive Vice President, Regional Managing Director - West, Carat Fusion

Speaker Session: Understanding Your Competition

Paul Santello is the Senior Vice President, Managing Director of the West for Carat Fusion, encompassing the Los Angeles and San Francisco offices. He is responsible for overall regional leadership, including strategic vision, new business development and financial performance. At Carat Fusion, Paul currently works with blue-chip clients such as New Line Cinema, Napster, adidas, Hyundai, Kia, Jenny Craig, Echostar, Tourism Australia and Luxury Link.

Scott Shamberg

Vice President of eMarketing, Critical Mass

Speaker Session: The Agency Perspective

Scott Shamberg has nearly 15 years of experience in media and Internet marketing. As the Vice President of eMarketing for Critical Mass, Scott manages a team of more than 20 people who craft the digital marketing strategy for prominent clients including Dell, Mercedes-Benz, Hyatt and Albertsons. During a time that spanned six years, he worked in a gamut of areas including print, television, radio, alternative media and the Internet.

Matt Straznitskas

Senior Partner, Mediaedge:cia Interaction

Speaker Session: Understanding Your Competition

Matt Straznitskas has more than 12 years of digital marketing experience and has led relationships with key client partners such as IBM, Best Western International, LL Bean and The Scotts Company. Today, Matt serves as the most senior client service professional within MEC’s digital practice. He has driven the integration of new technologies within the agency including search marketing, rich media and mobile. Matt is widely published and a thought leader in the media and marketing industry. A frequent speaker at industry events, Matt wrote the digital marketing book “Mastering Photoshop for the Web (Sybex),” which has been published in more than 10 languages around the world.

Michelle Strong

Director of Audience Development and National Sales, Belo

Speaker Session: Maximizing Revenue (Understanding Yield Optimization)

Michelle Strong is the Director of Audience Development and National Sales at Belo Interactive Media. Her focus is intimately understanding Belo Interactive’s online audiences and marketplaces, providing business insight that allows Belo to successfully compete online, and support interactive audience and revenue growth. Michelle is directly responsible for all Web analytics, research, audience development and retention initiatives, product marketing, customer service, database marketing and national sales efforts.

Matthew Wood

Manager of Media Development, Avenue A/Razorfish

Speaker Session: The Agency Perspective

Matthew Wood is the Manager of Media Development within the Media Research and Development Group at Avenue A/Razorfish in Seattle. In this role, Matthew serves as the primary liaison between Web publishers, vendors and the agency. This role includes contract negotiations, publisher education and relationship management. These responsibilities extend to all AA/RF North American offices. Additionally, Matthew explores new media opportunities and establishes the business relationships AA/RF clients require to conduct their media activities.