Sell More. Reclaim the
Value of Your Digital Assets.
Increase revenue across each inventory tier, for every ad unit and every impression.
Centro Affiliate Program
Drive more digital dollars and capture a bigger share of your advertisers’ budgets. Our white-label program transforms independent and local publishers into full-service providers. We arm you with a powerful combination of managed services, products, training and technology to help you grow your revenue streams and service your clients in bigger ways efficiently and profitably.Learn More
Centro Brand Exchange
Our private, invitation-only exchange maximizes revenue for elite publishers. Centro provides you with access to premium brand advertisers and gives you 100% control over your rates and inventory. As part of this select group, you’ll not only see a lift in CPM across your unsold inventory, you’ll also receive exceptional data security, our superior customer service, the support of our national sales force, and the industry’s best exchange experience.
Still Have Questions?
Let us get you what you need.
We’ve answered a few common questions to help you better understand our processes and make our collaboration even more successful. If you have any further questions, please don’t hesitate to contact us.
What does a typical relationship between Centro and a media partner look like?
Centro is not a network or rep firm. Although we do operate a proprietary premium ad exchange, the Centro Brand Exchange, our core business is to service marketers and make it easy and efficient for them to buy guaranteed, reserved digital media placements. We work with every type of digital media outlet-premium publishers, mobile and video platforms, digital out of home and place based solutions, networks, exchanges and more. We value the working relationships we have with our media partners and aim to make it easy for them to do business with us on behalf of the marketers we represent.
How does Centro determine the right media mix for a plan?
Depending on Centro’s relationship with the marketer, we may play a strategic planning role in the selection of sites, or we may simply be executing the buy. When Centro handles the campaign planning, we utilize multiple 3rd party research sources to measure a site’s audience, reach & index. We also look at a site’s ability to work across a multitude of different ad units and placements, as well as their brand safety scores and viewability metrics. Our robust data warehouse also houses the historical rates, delivery averages, and performance of the more than 20,000 campaigns we’ve executed over the past 10+ years. Combined, all of these factors inform our media buying decisions.
How do we get our site included in your database?
Centro maintains a comprehensive list of sites in our publisher database. After you speak with our Publisher Relations team, we’ll determine if your site will make sense for our clients. If it’s a good fit for both parties, we’ll gather important site information including URL, offline property (if relevant), parent company, and relevant sales and operational contact information.
Anything we forgot to cover? Feel free to contact us at firstname.lastname@example.org.