Client: Lionsgate
Campaign: 3:10 to Yuma
Agency: Allied Advertising

Campaign Objectives: Lionsgate seeked to create buzz and awarenss for 3:10 to Yuma in over 17 major markets. They wanted to utilize high impact creative units on homepages and section fronts to promote the new action-packed Western film and drive movie-goers to theaters opening weekend.

Centro Solution: Centro worked with Lionsgate's creative assets to build eye-catching Sliding Billboard units to make a big splash in each market. The ads ran on leading newspaper and alternative weekly sites and were strategically placed on Homepages, Entertainment, and Sports section fronts. The plan effectively generated buzz for the movie and subsequently, 3:10 to Yuma opened #1 at the box office its first week.