Client: CNN

Campaign: God’s Warriors

Agency: RET Media

Campaign Objectives: On 8/21 – 8/23 CNN aired a series of specials called "God's Warriors". The special focused on three religious extremist groups, featuring one group each evening. The primary goal of this campaign was to drive viewers to the first night of the series.

Centro Solution: The agency seeked to promote this special as if it were a big television premiere opposed to a typical niche news event. Centro recommended running high impact placements on leading newspaper sites in the client’s key markets. The campaign created buzz around the special through In-Unit Video teasers and Homepage and News section roadblocks.