Client: FedEx
Campaign: 35th Birthday – Looking Forward
Agency: OMD Digital
Campaign Objectives: To commemorate the 35th “birthday” of FedEx, on April 17th, 2008, Centro was given the opportunity to develop a one day, high impact campaign targeting the major US markets with the majority of FedEx employees.
Centro Solution: To generate awareness of this important milestone for FedEx, Centro executed a hard-hitting one day campaign, including interstitials or fixed placements in DC, Boston, Indianapolis, San Francisco, and Pittsburgh, as well as the new "First View" introstitial in Los Angeles and Chicago. The campaign was an overwhelming success – and received local industry praise for it’s execution of non-standard ad products on a very specific timetable.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| Los Angeles Times | LATimes.com | Los Angeles, CA | First View - Introstitial |
| Chicago Tribune | ChicagoTribune.com | Chicago, IL | First View - Introstitial |
| The Boston Globe | Boston.com | Boston, MA | Homepage Intro Message |
| San Francisco Chronicle | SFGate.com | San Francisco, CA | Breaking News Sponsorship |
| The Commercial Appeal | CommercialAppeal.com | Memphis, TN | Homepage Fixed Placements |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
