Client: Fifth Third

Campaign: Fifth Third Charlotte Affiliate Takeover

Agency: OLSON

Campaign Objectives: With the intent to continue their expansion throughout the Midwest and Southeastern parts of the United States, Fifth Third recently expanded into the greater Charlotte area. Brand awareness and recognition were the main goals of this campaign.

Centro Solution: Centro worked with OLSON to secure high impact, targeted Sliding Billboard placements during key dates throughout the spring months. The contextually relevant content within the Business/Finance and News sections, complemented by highly-visible homepage placements, allowed Fifth Third to stand above and beyond in the Charlotte markets.