Client: KeyBank
Campaign: CD Awareness
Agency: Adcom Communications
Campaign Objectives: The client's main objective was to create awareness for a competitively priced CD product in various markets. They sought to increase applications for the CD product by utilizing high-impact creative units.
Centro Solution: Centro planned and executed a market-by-market strategy that focused on high-impact creative units and placements such as Homepage and News section Takeovers. The campaign included 30 top-ranking sites, ranging from Anchorage, AK to Bangor, ME. The cornerstones of the campaign were Sliding Billboards, Corner Peelbacks, and Roadblocks. Rounding out the mix were standard IAB placements in the News & Business sections. The high-impact buy created tremendous awareness for the client and helped boost applications for their CD product.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| The Dayton Daily News | DaytonDailyNews.com | Dayton, OH | Homepage Sliding Billboard |
| Akron Beacon Journal | Ohio.com | Akron, OH | Homepage Sliding Billboard |
| The Indianapolis Star | IndyStar.com | Indianapolis, IN | Homepage Corner Peelback |
| The Seattle Times | SeattleTimes.com | Seattle, WA | Homepage Sliding Billboard and Homepage Roadblock |
| KING-TV | KING5.com | Seattle, WA | Homepage Sliding Billboard and Homepage Roadblock |
| The Oregonian | OregonLive.com | Portland, OR | Homepage Corner Peelback |
| The Buffalo News | BuffaloNews.com | Buffalo, NY | Homepage Corner Peelback and Homepage Leaderboard |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
