Client: Lexus

Campaign: December Sales Event

Agency: TeamOne

Campaign Objectives: The client's main objective was to build awareness and increase purchase intent for Lexus across multiple markets during the December Sales Event. Using rich media creative, they wanted to break through the clutter and show that there's never been a better time to purchase a new Lexus.

Centro Solution: TeamOne and Centro worked together to execute a plan that "drove it home" for Lexus. By delivering engaging Floating Ad creatives complemented by standard ad units on 100+ local sites, Lexus successfully increased awareness in each market. This large-scale campaign ran on leading newspaper site Homepages in addition to targeted content sections including Sports, Business, and Auto.