Client: McDonald’s
Campaign: Cina Melts Launch in Houston
Agency: Moroch
Campaign Objectives: McDonald's wanted to generate buzz the weekend they launched their new Cina Melts breakfast item in Houston.
Centro Solution: Centro and Moroch worked together to execute High Impact Homepage Sliding Billboards on Chron.com, the largest newspaper site in Houston. The placements were strategically day-parted from 6 AM to 11 AM, Friday through Sunday to entice McDonalds' target audience about the new breakfast item. The campaign increased awareness on Cina Melts and McDonald's saw a remarkable turnout at many Houston locations.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| Houston Chronicle | Chron.com | Houston | Homepage Sliding Billboard |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
