Client: Toyota
Campaign: Toyota Highlander
Agency: Saatchi & Saatchi
Campaign Objectives: Toyota sought to create national awareness for the new 2008 Highlander by executing a one-day Homepage Roadblock campaign on over one hundred local websites.
Centro Solution: Centro helped to facilitate this large-scale, 24-hour fixed, Homepage Roadblock campaign and made it one of the largest single-day takeover executions anyone has ever done in the industry. The campaign blocked all IAB standard units across 130+ local sites’ homepages. This high-impact buy created enormous product awareness for Toyota , generating over 22MM impressions in one day.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| New York Daily News | NYDailyNews.com | New York | Homepage Roadblock |
| New York Post | NYPost.com | New York | Homepage Roadblock |
| Salt Lake Tribune | SLTrib.com | Salt Lake City | Homepage Roadblock |
| Texas Cable News | TXCN.com | Dallas | Homepage Roadblock |
| Washington Times | WashingtonTimes.com | Washington | Homepage Roadblock |
| Boston Herald | BostonHerald.com | Boston | Homepage Roadblock |
| KBCI-TV | 2News.tv | Seattle | Homepage Roadblock |
| WOAI Channel 4 News | WOAI.com | San Antonio | Homepage Roadblock |
| WRAL | WRAL.com | Raleigh | Homepage Roadblock |
| KJRH Channel 2 News | 2WorksForYou.com | Detroit | Homepage Roadblock |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
