Client: Sundance Channel

Campaign: House of Boateng

Agency: Allied Advertising

Campaign Objectives:

• Build awareness of new Sundance Channel series, “House of Boateng”. The show follows British fashion legend Ozwald Boateng in an event-episode documentary series as he launches his couture line in America.

• Drive audience interaction and site traffic surrounding Boateng’s personality and show information.

• Provide information and buzz regarding specific markets’ cable providers, and encourage subscription to the show via those providers.

Centro/Allied Solution:

• Multi-market, multi-formatted ad units targeted to Entertainment, Fashion, TV and Lifestyle sections of leading market news sites.

• Customized creative messaging per market to reflect local cable provider info.

• Video-enhanced, rich media expandable ads with preview of show.

• Flash and standard banners to round out CPM efficiencies.