Client: Compass Bank

Campaign: XM Promotion

Agency: Camelot

Campaign Objectives: Create incredible awareness the first day of a weeklong promotion. Ulitmate goal was to drive customer sign-up for free checking account and free XM radio.

Centro Solution: Centro utlized the leading local newspaper Web sites in Compass Bank’s key markets to create a buzz surrounding the XM promotion. To kick off the promotion, Sliding Billboards and Ad Roadblocks ran on the home pages of each site, outperforming the ad networks and portals in terms of clicks and convergence.