Client: Discover Card
Campaign: Discover Motiva Card
Agency: Starcom
Campaign Objectives: Discover Financial Services launched a new credit card called Discover Motiva that gives consumers cash rewards for good credit management. The client was looking for ways to introduce this new card and create a big splash in the top markets with high-impact and high-reach placements to achieve national reach.
Centro Solution:
Centro utilized high-impact units on the nations leading newspaper sites to effectively promote the new Motiva card. With prominent Homepage placements and creative Sliding Billboard units, Centro and Starcom generated buzz surrounding the launch and ultimately drove customers to Discover Card's Web Site.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| NY Daily News | NYDailyNews.com | New York | Homepage Takeover and Sliding Billboard |
| New York Post | NYPost.com | New York | Page Six Front Page Sliding Billboard w/ Pencil |
| Newsday | Newsday.com | New York | Homepage Takeover and Sliding Billboard |
| Los Angeles Times | LATimes.com | Los Angeles | Homepage Takeover and Sliding Billboard |
| Chicago Tribune | ChicagoTribune.com | Chicago | Homepage Takeover and Sliding Billboard |
| The Chicago Sun-Times | SunTimes.com | Chicago | Homepage Takeover and Sliding Billboard |
| Houston Chronicle | HoustonChronicle.com | Houston | Homepage Takeover and Sliding Billboard |
| Washington Post | WashingtonPost.com | Washington | Homepage Sliding Billboard |
| The Boston Globe | Boston.com | Boston | Homepage Takeover and Sliding Billboard |
| AZ Central | AZCentral.com | Phoenix | News Sliding Billboard |
| The Seattle Times | SeattleTimes.com | Seattle | Homepage Sliding Billboard w/ Pencil |
| Sign On San Diego | SignOnSanDiego.com | San Diego | Homepage Takeover and Sliding Billboard |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
