Client: 20th Century Fox

Campaign: Fantastic 4: Rise of the Silver Surfer

Agency: Allied Advertising

Campaign Objectives: Fox Studios’ primary objective was to generate nationwide buzz, awareness and engagement for this wide release sequel. Using key characters from the film -- particularly an introduction to the Silver Surfer -- Fox sought to attract comic book and action film audiences with non-traditional, eye-catching creative units.

Centro Solution: Using Fox's stock creative assets, Centro generated automatic peel back units on the Home & Entertainment pages of over 25 leading newspaper and alternative weekly sites. The high impact units expanded upon page load, using the Silver Surfer character's image to "surf" open the peel back ad. Centro was also able to customize the ads for each individual site under very tight timeframes.