Client: E&J Gallo Winery
Campaign: Gallo Family Vineyard
Agency: MECi
Campaign Objectives: This campaign was part of the largest effort in the history of E&J Gallo. The objective was to drive awareness for the upcoming holiday season through high impact messaging.
Centro Solution: Centro and MECi creatively executed a 12 site campaign running Homepage Sliding Billboards and Introductory Messages. These high impact units were run as homepage sponsorships over a 3 day period in September and once again in November to reinforce the holiday messaging.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| Atlanta Journal Constitution | AJC.com | Atlanta | Homepage Sliding Billboard |
| Boston Globe | Boston.com | Boston | Homepage Intro Message |
| Chicago Tribune | ChicagoTribune.com | Chicago | Homepage Sliding Billboard |
| Houston Chronicle | Chron.com | Houston | Homepage Sliding Billboard |
| Dallas Morning News | DallasNews.com | Dallas | Homepage Sliding Billboard |
| Los Angeles Times | LATimes.com | Los Angeles | Homepage Sliding Billboard |
| Seattle Times/Post-Intelligencer | SeattleTimes.com/SeattlePI.com/NWSource.com | Seattle | Homepage Sliding Billboard |
| San Francisco Chronicle | SFGate.com | San Francisco | News Homepage Sliding Billboard |
| Sun-Sentinel | Sun-Sentinel.com | Miami | Homepage Sliding Billboard |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
