Client: Glenlivet
Campaign: CityLinks Campaign
Agency: Carat Fusion
Campaign Objectives:The objective of this campaign is to reach men age 35-49 and drive them to the City Links golf tour in each of the respective markets.
Centro Solution: We created 3 week campaigns focused around the Atlanta, Houston, San Francisco and Philadelphia City Link tours, beginning one week prior to the tour in each of the markets. The campaign utilizes high impact Corner Peelbacks on site Homepages and Business and Golf sections, Business sponsorships combined with standard ads running throughout Business, Golf and Sports.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| The Houston Chronicle | Chron.com | Houston | Business Section Front Corner Peelback |
| Denver Post | DenverPost.com | Denver | Homepage Corner Peelback |
| Contra Costa Times | ContraCostaTimes.com | San Francisco | Homepage Corner Peelback |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
