Client: Lionsgate

Campaign: Hostel II

Agency: Allied Advertising

Campaign Objectives:Lionsgate's main objective was to generate buzz and awareness for this film sequel. They sought to engage horror film audiences using impactful and unconventional creative methods, while ensuring that markets attracting solid box office returns for Hostel's first release were properly covered.

Centro Solution:
Using Lionsgate's stock creative assets, Centro generated high-impact Sliding Billboard units along with Floating and Expandable ads using DoubleClick. The ad units ran in over 25 markets, using leading newspaper and alternative weekly sites. With high impact units running on sites' Homepages and Entertainment sections, the ads generated high performance returns and significant engagement.