Client: Paramount Pictures
Campaign: Mission Impossible III Movie Release
Agency: Allied Advertising
Campaign Objectives: The main focus of the campaign was to generate immediate and prominent awareness of the new movie, Mission Impossible III, ultimately driving box office sales.
Centro/Allied Solution: Through the use of rich media and targeted placements, Centro created dominating awareness of the movie. A heavy rotation of "teaser ads" targeted to Movies, Entertainment, Sports and News ran across the country's major local media sites, generating buzz prior to the movie's release. On the day of the release, the movie was promoted with a big splash through impactful full page placements including Sliding Billboards, Video-enabled Corner Peel Ads and Targeted Roadblocks.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| New York Post | NYPost.com | New York | Homepage Sliding Billboard |
| Newsday | Newsday.com | New York | Homepage Corner Peel |
| Los Angeles Times | LATimes.com | Los Angeles | Homepage Corner Peel |
| Daily News | DailyNews.com | Los Angeles | Homepage Corner Peel |
| Chicago Tribune | ChicagoTribune.com | Chicago | Homepage Corner Peel |
| Sun-Times | SunTimes.com | Chicago | Homepage Sliding Billboard |
| San Francisco Chronicle | SFGate.com | San Francisco | Entertainment Sliding Billboard |
| Dallas News | DallasNews.com | Dallas | Homepage Sliding Billboard |
| Sun-Sentinel | Sun-Sentinel.com | Miami/Ft. Lauderdale | Homepage Sliding Billboard |
| Boston Globe | Boston.com | Boston | Entertainment Corner Peel |
| Atlanta Journal Constitution | AJC.com | Atlanta | Homepage Sliding Billboard |
| Seattle Times | SeattleTimes.com | Seattle | Entertainment Sliding Billboard |
| San Diego Union-Tribune | SignOnSanDiego.com | San Diego | Entertainment Sliding Billboard |
| Denver Post | DenverPost.com | Denver | Homepage Corner Peel |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
