Client: Paramount Pictures
Campaign: Nacho Libre Movie Release
Agency: Allied Advertising
Campaign Objectives: The main focus of the local, online portion of Paramount’s marketing efforts for this release was to build on growing awareness of this film and ultimately drive ticket sales opening weekend.
Centro/Allied Solution: Running in over 20 critical markets, “Teaser Ads”, highly targeted to this film’s core demographic, were utilized in heavy rotation leading up to opening weekend. On opening day, this campaign then employed impactful, full page Rich Media placements including Sliding Billboards, Video-enabled Corner Peel Ads and Targeted Roadblocks to drive ticket sales as site visitors utilized their local publications to plan their activities for the weekend.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| Atlanta Journal Constitution | AJC.com | Atlanta | AccessAtlanta Homepage Sliding Billboard |
| Arizona Republic | AZCentral.com | Phoenix | Entertainment Section Front Corner Peel |
| Boston Globe | Boston.com | Boston | Entertainment Section Front Corner Peel |
| Daily News | DailyNews.com | Los Angeles | Homepage Corner Peel |
| Dallas Morning News | DallasNews.com/ GuideLive.com |
Dallas | Homepage Sliding Billboard |
| Denver Post/ Rocky Mountain News |
DenverPost.com/ RockyMountainNews.com |
Denver | Homepage Corner Peel |
| Detroit News/Free Press | DetNews.com/Freep.com | Detroit | Homepage Corner Peel |
| Houston Chronicle | HoustonChronicle.com | Houston | Homepage Sliding Billboard |
| LA Weekly | LAWeekly.com | Los Angeles | Homepage Sliding Billboard |
| Chicago Tribune | Metromix.com | Chicago | Metromix Homepage Corner Peel |
| Miami New Times | MiamiNewTimes.com | Miami | Homepage Sliding Billboard |
| New York Daily News | NYDailyNews.com | New York | Entertainment Section Front Sliding Billboard |
| New York Post | NYPost.com | New York | Entertainment Section Front Sliding Billboard |
| Orange County Register | OCRegister.com | Los Angeles | Entertainment Section Front Sliding Billboard |
| Seattle Times/ Post-Intelligencer |
SeattleTimes.com/ SeattlePI.com/ NWSource.com |
Seattle | Entertainment Section Front Sliding Billboard |
| Seattle Weekly | SeattleWeekly.com | Seattle | Homepage Sliding Billboard |
| San Francisco Chronicle | SFGate.com | San Francisco | Entertainment Section Front Sliding Billboard |
| San Diego Union-Tribune | SignOnSanDiego.com | San Diego | News, Sports, Movies, Entertainment Index Pages Sliding Billboard |
| Sun-Sentinel | Sun-Sentinel.com | Miami/Ft. Lauderdale | Homepage Sliding Billboard |
| Sun-Times | SunTimes.com | Chicago | Homepage Sliding Billboard |
| Village Voice | VillageVoice.com | New York | Homepage Sliding Billboard |
| Washington Times | WashingtonTimes.com | Washington DC | Entertainment Section Front Sliding Billboard |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
