Client: Lionsgate

Campaign: Pride

Agency: Allied Advertising

Campaign Objectives: Allied's main objective was to build awareness and generate overall buzz for the movie release of Pride. They wanted to engage moviegoers, mainly sports enthusiasts, with high-impact creative units via standard banner placements to drive box office sales.

Centro Solution:
Centro and Allied generated dominating awareness for the movie utilizing Video-enhanced Expandable Banners in more than 25 key markets. The creative ad units, which allowed viewers to preview the movie trailer, were placed on Entertainment and Sports section fronts across leading newspaper publications and TV sites. Additionally, with the movie's launch period coinciding with the NCAA Final Four tournament, Centro targeted the movie’s main audience by exposing the sports enthusiasts checking tournament scores online to the high-impact Pride teaser ads.