Client: Skybus
Campaign: Skybus New England Campaign
Agency: Click Here
Campaign Objectives: Skybus’ primary objective was to create an effective online presence in Boston, Portland, and Portsmouth. They looked to create buzz around their announcement for their new flight service out of New Hampshire.
Centro Solution: During the one week push, Centro utilized high impact Sliding Billboard and Roadblock units on the Homepages of the top newspaper, TV, and magazine sites in each market to generate awareness and create a big splash around the announcement.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| The Boston Globe | Boston.com | Boston, MA | Sliding Billboard |
| The Boston Herald | BostonHerald.com | Boston, MA | Homepage Roadblock - Two Days |
| Boston Magazine | BostonMagazine.com | Boston, MA | Homepage Roadblock - Four Days |
| Maine Today | MaineToday.com | Portland, ME | Homepage Roadblock - Three Days |
| WCSH6 | WCSH6.com | Portland, ME | Homepage Roadblock - Three Days |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
