Client: Paramount Pictures
Campaign: Stardust
Agency: Allied Advertising
Campaign Objectives: Paramount and Allied wanted to create awareness for the celebrity-studded film Stardust. They looked to use high impact creative ads to simulate the movie's special effects and target fantasy-movie audiences.
Centro Solution: Centro created a big splash for Stardust by placing high impact units on the country's leading online newspaper publications. Standard ad units began the week before the film's opening, with prominent Sliding Billboards launching just before release to drive movie goers to their local theaters.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| New York Post | NYPost.com | New York | Page Six Section Front Sliding Billboard w/ fixed pencil |
| Los Angeles Guide | LA.com | Los Angeles | Homepage Sliding Billboard w/ fixed pencil |
| Atlanta Journal-Constitution | AJC.com | Atlanta | Homepage Sliding Billboard w/ fixed pencil |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
