Client: Southeast Toyota
Campaign: Tundra
Agency: West Wayne
Campaign Objectives: Southeast Toyota's main focus for this campaign was to reach in-market auto shoppers and create product awareness for the new Toyota Tundra.
Centro Solution: Centro utilized sites in Southeast Toyota's top markets, gaining as much reach as possible. To create a big splash, high impact Sliding Billboards were placed on site homepages along with standard units on Auto, News, Business, and Entertainment section fronts.
| Publisher | Site | Market | Placement |
|---|---|---|---|
| Atlanta Journal Constitution | AJC.com/AccessAtlanta.com | Atlanta, GA | Access Atlanta- Sliding Billboard- with Fixed pencil |
| Go Carolinas | GoCarolinas.com/WSOCTV.com | Charlotte, NC | Homepage Sliding Billboard with fixed pencil |
| Sun-Sentinel | SunSentinel.com | Miami, FL | Homepage Sliding Billboard with Fixed Pencil |
| Tampa Bay | TampaBay.com | Tampa, FL | Homepage Sliding Billboard with Fixed Pencil |
| Orlando Sentinel | OrlandoSentinel.com | Orlando, FL | Homepage Sliding Billboard with Fixed Pencil |
| NBC6.net | NBC6.net | Miami, FL | Homepage Sliding Billboard with Fixed Pencil |
For more information on how Centro can help facilitate your local marketing strategies, contact your sales representative or visit www.centro.net.
