Agency Client: Hoffman York

Campaign: WI Lottery

Campaign Objectives: Wisconsin Lottery launched it's Million Dollar Draw campaign, a new limited time game where there are only 500,000 tickets available. The campaign objective was to raise awareness on the game's high-odds and to blanket Wisconsin by hitting a number of local online sites.

Solution: Centro researched Wisconsin's leading local publications and found the best sites available to unveil the new Million Dollar Draw lottery game. With the help of Hoffman York, Centro developed unique ads that updated the number of lottery tickets left on a daily basis, creating a high sense of urgency. These ad units were strategically placed on News, Entertainment, and Sports sections to reach the campaign’s target audience.