2017 Webinars: That’s a Wrap!
After 12 months, 10 webinars, almost 6,000 registrants, and 2,400 attendees, 3Ton30 has concluded for the year. And while we’re already hard at work to bring you even more digital insights in 2018, there’s nothing stopping you from catching up on all the great content from the past year in the meantime.
Weren’t able to attend? Don’t want to scour our website looking for a webinar that happened months ago? Lost a great piece of 3T content in your email inbox? Don’t worry! We rounded up all the webinar goodies from each month into one handy blog for your convenience. There’s plenty of time to catch up during your holiday break if you get sick of binge watching the new season of Stranger Things or hiding from your family.
We kicked off 3T in 2017 with some predictions about how the year would shake out for digital marketers. Our in-house experts gathered a list of the trending topics and shiny new digital objects and offered some strategic recommendations on where to focus your time, resources, and budget in the new year:
In February, we dove into the intricacies of DSPs. Because even though programmatic has become a necessity in the digital media space, the ins and outs of the technology can often be confusing to wrap your head around. We explored how DSPs work, the benefits of different features & functionality, and questions every marketer should be asking as they evaluate their tech and their business:
Leveraging both data-driven programmatic tools and dynamic creative is essential to success in digital advertising. During our March webinar, we explored how marketers can tap into the power of programmatic to build effective creative that aligns with campaign goals and captures attention in a crowded digital market:
According to eMarketer forecasts earlier in the year, digital ad spend was expected to exceed TV ad spend in 2017. A large driving force behind the growth in digital advertising investment? Social media. For our April 3T webinar, we brushed everyone up on the basics of paid social and made sure all attendees were well-versed in social platforms and able to execute effective social campaigns with confidence:
PPC? SEO? SEM? CPC? Any of these acronyms sound familiar? All fall under the search marketing umbrella, and they’re vital to any successful marketing strategy. In May, we packaged up everything you need to know to get started running paid search – and get results. We discussed the importance of search and its role in digital media, before offering practical insights and best practices for building successful paid search campaigns:
With so many platforms, objectives, targeting, placement, and creative options, paid social can be an overwhelming space to navigate, but we broke down some common business objectives and discussed what social considerations and best practices make sense — to ensure you’re maximizing the power of social platforms and matching strategy to your business goals. Like it? Love it? Then check out the webinar:
When it comes to optimizing and managing paid search campaigns, where do you start? We pulled together all the insider tips on bidding and optimization strategies that will take your paid search game to the next level. During our August webinar, attendees learned advanced tactics to expand reach, plus what to watch for in the space – so you’re always one step ahead of the competition:
The holiday buying season is in full swing, and you should have already made a digital strategy list – and checked it twice. But it’s never too late to check it three times, or make some adjustments. Back in September, we packaged up five essential retail insights that will help you map out a digital strategy now to maximize your holiday dollars later. Maybe even bookmark this for the 2018 holiday season:
Don’t have time to re-watch the entire presentation? Download the slides from the webinar.
The rise of Connected TV has changed the way consumers watch and engage with content – and the way advertisers can reach viewers who have abandoned their TVs in favor of internet-connected devices. In October, we explored the increased adoption of these devices, media consumption insights to help you reach these viewers, and how to include Connected TV in your digital video strategy:
We ended 3T in 2017 with a look into the future. As you dig into planning for 2018, make sure to check this webinar out. We discussed trends and predictions for the upcoming year, including the future fluidity of media channels, how the value of data will be re-evaluated, and what new tech and tools will live up to their hype.
Keep your eyes peeled for more 3T webinars and digital marketing insights starting in 2018.