Leadership

Executive Leadership

  • Shawn Riegsecker
    Chief Executive Officer & Founder
    Shawn Riegsecker
    Chief Executive Officer & Founder

    Shawn Riegsecker is the CEO and Founder of Centro. He founded the company in 2001 intent on developing the most comprehensive, automated and intelligent software platform for the digital media industry.

    His leadership, commitment to innovation and modernized approach to culture and employee happiness have led Centro to receive many accolades, including appearing on Deloitte’s Technology Fast 500, the Inc. 500, and No. 1 on Crain’s Chicago Business’ Best Places to Work for three years in a row.

    Shawn is a member of the Young President’s Organization (YPO) and a founding director and co-chairman of Unite America, a new movement working on solving the partisan divide in politics through the election of Independent, moderate candidates.

    He serves on the board of directors of The Director’s Cup, a ski pro-am focused on bringing together influential leaders to aid and support the U.S. Ski and Snowboard team. Shawn is also serves on the Board of Governor’s of the Metropolitan Planning Council, dedicated to shaping a more equitable, sustainable and prosperous greater Chicago region.

    Shawn is an active angel investor through Firestarter Fund, a venture capital fund driven by a network of successful technology entrepreneurs in Chicago.

  • Scott Neslund
    Chief Operating Officer
    Scott Neslund
    Chief Operating Officer

    Scott Neslund first joined Centro as the Executive Vice President of Media Services, a role which oversees Centro’s client services units, and is now COO. Scott has over 20 years of experience leading media and digital agencies in the U.S., with significant global experience in Europe, Asia, and Canada. He started his career with a 17-year stint at Leo Burnett where he oversaw media for clients United Airlines, Kellogg’s, and Coca Cola’s agency of record in Italy, and led Leo Burnett’s media services in Japan. Scott went on to launch Starcom MediaVest’s agency business in Canada. From 2005 to 2009, Scott led Mindshare, first as Managing Director of the Chicago office and then as CEO of North America. He then served as CEO of Red Bricks Media and, later, as President of Moxie Interactive, a subsidiary of the Publicis Group. Scott is a graduate of the Kellogg School of Management with an MBA in Marketing and International Business.

  • Matt Miller
    Chief Financial Officer
    Matt Miller
    Chief Financial Officer

    Matt leads the company’s financial, real estate, IT, and legal operations. Matt has more than 20 years of corporate finance and management experience. Before joining Centro, Matt followed his entrepreneurial ambitions as a founder and president of an international real estate lending startup. Prior to that, he spent several years in investment banking with Duff & Phelps and BMO Capital Markets, where he focused on mergers and acquisitions advisory and debt and equity financing for mid-sized growth companies. Matt began his career in public accounting at RSM and also held corporate finance roles at Spencer Stuart. Matt holds an MBA from Northwestern University’s Kellogg School of Management and a B.S. in Finance from the University of Illinois at Urbana-Champaign. He is also a certified public accountant.

  • Tyler Kelly
    President
    Tyler Kelly
    President

    Tyler, a 12-year veteran at Centro, leads software and service sales teams and Centro’s managed service organization. In this role, he oversees a team of more than 150 sales professionals and 300 service specialists. Tyler was the fourth employee hired at Centro and has advanced his expertise and knowledge of digital media throughout his ascension within the company. Most recently Senior Vice President of Client Development, he managed a team that drove Centro’s relationships with more than 300 regional, independent agencies in the past year. This group was also awarded the 2016 IAB Sales Excellence Award. His extensive experience includes overseeing the digital advertising strategy of more than 1,200 brands. Tyler’s career began with Real Media, one of the original Internet media services and technology firms. He moved on to Publicitas North America, where he sold advertising for Sports Illustrated and Entertainment Weekly, and then to Forbes magazine where he was the Southwest Director.

  • Emily Barron
    Executive Vice President Talent & Development
    Emily Barron
    Executive Vice President Talent & Development

    Emily Barron oversees all aspects of human resources for Centro. She is responsible for developing and executing human resource strategy in support of Centro’s business plan and strategic direction. She also drives the programs that contribute to Centro’s award-winning workplace, as recognized by Fortune, Advertising Age, and Crain’s Chicago Business. Emily ascended to her role after spending 11 years at Centro building her career in digital media by overseeing multi-million dollar cross-channel digital media spending from nationally-recognized brands. She later adopted leadership roles in Centro’s business operations side and then human resources. She was Centro’s second employee when she joined in 2004 as a media planner and buyer. Before Centro, she worked at Mass Mutual, CDW and AT&T. Emily grew up in Cincinnati and graduated from Purdue University with a B.S. degree. Emily and her husband reside in the Western Suburbs of Chicago with their two young boys.

  • Katie Risch
    Executive Vice President Customer Experience
    Katie Risch
    Executive Vice President Customer Experience

    Katie is Executive Vice President of Customer Experience, leading a team that helps brands, agencies, and publishers maximize the value of Centro’s technology for their businesses. Katie is responsible for elevating customers’ technology expertise and capabilities through training and best practices. Katie has held other roles with Centro. She was previously Senior Vice President of Software Client Solutions and, before that, Centro’s Senior Vice President of Publisher Development where she led strategic relationships with more than 10,000 publisher partners. She launched Centro’s audience extension business unit as well as the Centro Brand Exchange. She began her decade-long career at Centro as a media buyer, handling the planning and execution of campaigns for marquee accounts including General Motors and Lionsgate. She started in print, as a sales account executive for the Cincinnati Enquirer. Katie is originally from Milwaukee, and lives in Chicago. Katie holds a B.A. in English from Indiana University.

  • April Weeks
    Executive Vice President Media Services & Operations
    April Weeks
    Executive Vice President Media Services & Operations

    As the Executive Vice President of Media Strategy and Operations, April is focused on helping clients solve business problems in the complex world of digital media. During her tenure at Centro, April has partnered with several clients to develop and execute both brand-focused and performance-driven campaigns inclusive of a cross-channel media mix. In order to garner optimal results for clients, she and the team help clients expand their digital strategies to gain more efficiencies and better targeting. April currently leads a team of Centrons comprised of media, search, and social strategists, campaign managers, and analysts. Prior to joining Centro, April was the Senior Vice President and Senior Director of Media Strategy and Innovation at TM Advertising, an independent full-service agency within IPG/McCann Worldgroup. In this role, April was responsible for managing the media department, partnering with clients and participating in new business development. April has over a decade of digital media experience and has partnered with clients across numerous verticals including CPG, energy, finance, healthcare, insurance, pharmaceutical, recruitment, retail and travel and tourism.

  • Joanna Vahlsing
    Senior Vice President Program Management
    Joanna Vahlsing
    Senior Vice President Program Management

    Joanna is a results-oriented portfolio, program, project management, and change leader with a history of leading highly successful teams in enterprise-level and global environments. Prior to joining Centro, she was Director of Digital Portfolio Management at Weight Watchers International for over seven years. Her background also includes five years managing Federal and State Accountability Programs for the State of Georgia and five years in project management consulting.

  • Michael Freiman
    Senior Vice President Engineering
    Michael Freiman
    Senior Vice President Engineering

    As the Senior Vice President of Engineering at Centro, Michael leads a group of talented engineers and architects charged with development of Centro’s own real-time bidding platform and its various user interfaces, as well as Centro’s Big Data solution aimed at providing exceptional reporting and insight across the data Centro’s platforms generate. Michael has 28 years of industry experience. Before Centro, he worked as the Director of Research and Development for OpenText, where he was in charge of developing mobile strategy for the company’s Social Workplace offering and implementing software for its clients. Prior to OpenText, Michael worked as the Director of Research and Development at Hummingbird. There he designed and developed the Hummingbird Enterprise Repository solution, an OO database with support for dynamic hierarchies and security models. Michael received his Master of Science in Computer Science and Applied Math at Donetsk Technical University.

  • Hiten Mistry
    Senior Vice President Product Management
    Hiten Mistry
    Senior Vice President Product Management

    Hiten Mistry is co-head of product for Centro, focusing on Basis DSP, the demand side platform. At Centro, Hiten leads product management programmatic buying covering RTB and private deals. Prior to Centro’s acquisition of SiteScout, he served as Director of Platform Operations at SiteScout. Hiten previously supported business architecture for marketing & channel strategy as well as credit products at the Royal Bank of Canada. He has also led new product introduction process and end-to-end architecture for new features & services at Bell Mobility. Hiten has an MBA from the University of Toronto, and a Master of Engineering from Simon Fraser University.

Board of Directors

  • Mike Brochu
    Past President and CEO, GMI
    Mike Brochu
    Past President and CEO, GMI

    Mike Brochu is a seasoned technology executive who has over 20 years of senior-level experience at a variety of global companies. Most recently he was the President and CEO of Global Market Insite, a developer of technology platforms serving the market research industry, acquired in September 2011 by WPP. Prior leadership positions include President and CEO of Loudeye Corporation and Primus Knowledge Solutions, Inc.,and President and COO of Sierra On-Line, Inc. Mike currently sits on the board of directors of Vines of Mendoza, Zotec Partners, hopTo and the advisory board of Seattle-based venture capital firm Voyager Capital, which is also one of GMI’s early institutional investors. Mike was named Ernst & Young’s Entrepreneur of the Year in 2000.

  • Liron Gitig
    Partner, FTV Capital
    Liron Gitig
    Partner, FTV Capital

    Liron is responsible for leading investments in the software and business services sectors. Prior to joining FTV Capital, Liron was responsible for software investments at venture funds including Lazard Technology Partners, Giza GE Venture Fund and BRM Capital. Before entering the venture capital field, Liron served as Vice President of Corporate Development at Fundtech Corporation, a global provider of electronic payments, cash management and settlement solutions. At Fundtech, Liron was responsible for leading strategic planning, and for identifying and executing on strategic acquisitions and partnerships. Liron began his career as an investment banker at Lehman Brothers, where he provided corporate finance and strategic advisory services to leading companies in the technology industry. Liron received a BS degree magna cum laude from the Wharton School at the University of Pennsylvania and a joint JD/MBA degree from the Columbia Law and Business Schools.

  • Leland Putterman
    CEO, Acorn Systems
    Leland Putterman
    CEO, Acorn Systems

    Leland is on the board of Labanswer (lab informatics), Solarsense (alternative energy development), Realnexx (real estate software), Trivie (social gaming/training) and also a co-founder & Executive Chairman. He helps these companies with strategy, marketing, sales and general mentoring. Previously, Leland set the strategy for Acorn Performance Group and oversaw its daily operations. He brings extensive experience in managing large organizations that deliver software solutions and consulting services to corporate customers. Prior to Acorn, Leland was at BMC Software, where he served as an Executive Officer and Chief Marketing Officer. There, he was responsible for worldwide marketing operations and grew the division to 275 employees, as BMC evolved from a mainframe product vendor to an enterprise software company. Prior to BMC, Leland worked for Oracle in various senior management positions, including Vice President of Product Marketing and Regional VP of Sales. He received a B.A. with Honors in Economics from Princeton University.

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