Centro Increases Transparency
In 2020, Centro began to enforce measures on advertising exchanges that want ad their ad spend. When these new rules are in effect, many different things happen that benefit those who utilize Centro adtech platform, Basis. There is a reduction in exposure to ad fraud, duplicate ad impressions are blocked to limit bidding against itself, there is an increase in the percentage of media investment going towards ad spend, and lastly - there is a gain in visibility on the best-performing ad selling intermediaries.
- Private Marketplaces and Vendors
- Rated on G2
- in digital media activated in the last three years