The Industry's Most Innovative Ad Serving Platform

Looking for an ad server or to purchase new ad inventory? Basis by Centro is a programmatic ad buying platform that offers cutting edge technology to optimize your ad placements.

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See what Basis will do for you.

The programmatic landscape is changing. Ensure that your ad buying will deliver strong results—Basis by Centro is a platform that enables you to target the right audience, in the right place, at the right time. Using a myriad of channels such as search, social, display, native, audio, and connected tv, Basis' technology has proven to generate the greatest ROI. Our advertising software allows for powerful, live collaboration no matter where you are working.

2000+
Private Marketplaces and Vendors
#1 DSP
Rated on G2
$1B+
in digital media activated in the last three years

Automate Your Processes

Feel confident that you are managing your buying process with the best DSP on the market, to a wide variety of publishers, in one of the industry's most robust ad exchanges. Whether you prefer managed or self-service, Basis makes executing campaigns fast and painless, so you can spend more time on strategy.

Your Business Thrives With Basis

Grow Revenue
Create better outcomes for your customers and their campaigns utilizing powerful artificial intelligence to drive performance.
Increase Transparency
Gain a clearer view of where dollars are being spent across direct, RTB, search, and social to achieve more with your working media.
Improve Productivity
Reduce errors and operate more efficiently utilizing Basis’ workflow automation, billing facilitation, and collaboration tools.

PLAN
Robust Inventory Directory
Move easily from conception to execution, across all inventory types (direct, programmatic, search, and social) in one single platform. Basis comes with more than 9,000 vendors and 11,000 contacts, making it the largest curated directory in the industry.
Negotiation & Contract Management
Seamlessly manage the entire vendor RFP process across all inventory types. From vendor negotiations and communications, to automated trafficking and execution of placements, with Basis you’ll simplify, error-proof, and automate the campaign planning process.
BUY
#1 Rated Demand-Side Platform
Plan, buy, and optimize your omni-channel campaign using the #1 rated DSP on G2. Drive performance and unlock efficiencies with a Basis’ artificial intelligence engine.
Direct Media Activation
Access direct inventory across 11,000 publishers, and flawlessly implement media plans with insertion order and ad server capabilities. Create your media mix by planning, buying, and optimizing direct media side by side with programmatic, search, and social.
G2 Grid for Demand Side Platform (DSP)
Analyze
Universal Reporting & Analytics
Leverage powerful ad server, Facebook, LinkedIn and AdWords integrations to manage your entire digital campaign’s performance. From creative to conversions, you’ll save time, optimize more efficiently, and reduce errors.
Business Intelligence & Insights
Dig into more than 180 unique data points across your business, clients, vendors or campaigns. Create custom reports using the most up-to-date and actionable information—Basis’ integrated business intelligence application allows you to slice and dice data any way you want it.
Streamline
Collaboration & Messaging
Improve team efficiency and collaboration with Basis’ comprehensive messaging center. A history of all internal and external correspondence is available at your fingertips within the app, along with access to all RFPs and IOs.
Billing Facilitation
Save time and money with real-time reporting that results in more accurate billings, easier financial reconciliations, and a faster way to close your books at the end of the month. Interested how Basis works with your billing system?