7 Digital Video Advertising Terms to Know
Digital Video Advertising Today
Recent numbers by Statista show that the average person consumes upwards of 5 hours and 57 minutes of video content per day. There’s no doubt about it, we are watching more videos and spending more time screens—and there are no signs of slowing down. In fact, by 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017 (Cisco, 2020). So why not tap into this growing advertising opportunity? In order to hit your key consumers, it’s crucial to understand the basics of the digital video advertising landscape, as well as four essential video ad formats.
Review a quick list of basic terms every marketer must know in order to master digital video advertising in 2020:
Key Video Advertising Formats
In-Stream: The ad format most commonly connected to digital video and similar to a TV commercial viewing experience. It is often used synonymously with pre-roll, mid-roll, and post-roll.
Interstitial: Particularly popular in the mobile space, these units most frequently appear in-app and are served between app activities or gameplay. On desktop environments, they appear between page loads. These units will typically have a countdown or the ability to skip the video ad after a few seconds.
In-Banner: Served in IAB standard display sizes on a website, most commonly 300×250. The pricing for these units is more in line with static banners or rich media formats.
In-Feed: typically, the video ad will begin once a user scrolls to the placement within a web content feed online or within a mobile device. This format can also go by the name out-stream, in-page, or in-article, depending on the publisher partner.
Other Video Advertising Terms
Pre-roll: A video ad unit that runs in-stream before video content or as an interstitial ad.
Mid-roll: A video ad unit that runs during video content within a video player environment.
Post-roll: A video ad unit that runs after video content within a video player environment.
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