DIAL: Digital Innovations Awesome List (November 2020)
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below!
According to revised stats from eMarketer, US digital display spending will grow by almost 10% this year, while overall digital spending is set to grow 7.5%. CTV, ecommerce, and even audio are contributing to this growth.
45% of American adults say they’re noticing out-of-home (OOH) advertising more than before the pandemic began, according to the results of a survey the Out of Home Advertising Association of America (OAAA) and The Harris Poll fielded from September 21-23.
While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform. A decisive failure to capitalize on the high consumer demand for mobile video speaks both to the difficulties of jumpstarting a new media venture in the crowded digital age, and also what many critics perceived as hubris from the people running the show, with the service failing to deliver on critical fronts like content and distribution strategy.
TikTok announced a global partnership with Shopify earlier this month. This will allow TikTok to reach new audiences and drive sales on the app. This integration will mean that it will be easier for merchants to create in-feed shoppable ads, which can be viewed in the app.
As the world reels from the effects of the coronavirus crisis and other world events, more brands are turning to digital platforms and as such, seeking greater accountability for their media spend.
AI systems enable marketers to look beyond using just the usual social media platforms. They not only offer precision targeting of ads, but can also perform real-time volume data processing to self-adjust and optimize campaigns. This ability to process huge amounts of data including real time reading and assessment of sites for content and context, can also provide a more enhanced safety net to the entire targeting and ad-buying process.
Earlier this year, Walmart rolled out Walmart+ and was using a tailored ad approach with the data they collected on how people shop at Walmart. They are now adding experiential marketing to the mix and bringing in ‘special moments’ that have been canceled in 2020. The benefit of experiential campaigns is that they let consumers interact with a brand and then share it on social, giving the brand additional reach without additional spend.
The moderately-priced Oculus Quest 2 is getting strong reviews and ad support, signaling that virtual reality may finally be taking its long-awaited next step. Is it time for marketers to start seeing the world through rose-colored goggles?
If you ask the average person, they would say they don’t care for advertising. But they probably would say that they like free content, they like learning about new products and services, and they appreciate the economy growing. Advertising has value, especially when it is done right.