#3TbyCentro: It’s a Wrap
With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information regarding the space but to have access to the tools and support they need to succeed and navigate a sometimes this confusing industry. Last year, digital video accounted for 12% of all programmatic advertising spending and is projected to reach 40% of all programmatic spending by 2016. That’s a lot of dollars being thrown around to reach the right consumer at the right time.
It was with this information and the need for the proper digital tools that the idea behind our 3T Programmatic Roadshow came to fuition. We wanted to provide folks with the necessary information about programmatic in order to help them prepare for success and capitalize on the growing opportunity. The current tips, trends, and techniques in programmatic make all the difference when it comes to having a successful digital advertising campaign.
Based on the positive feedback we received from our partners and friends, we already have plans for more roadshows in the fall. But if you’re eager to learn more right now, check out the infographic below to get the scoop on some of the topics we discussed, the cities we visited, and other fun facts from the event.