#3Ton30: Evaluating DSPs: Breaking Down the Basics
We’ve been putting together 3T webinars for over a year now, and one consistent piece of feedback our experts hear is that marketers are hungry for basic education and insight into a digital media space often dominated by complex and intimidating terminology and technology.
Programmatic has become such a necessary building block to smart digital media campaigns, but learning the ins and outs of the tech can be a challenge for marketers of every skill set. That’s why, for our next 3T webinar, we’re diving into the intricacies of one of the primary buying tools you have at your disposal: demand side platforms.
Join us and Centro’s Director of Product Marketing, Nicole Gallagher, as she offers a behind-the-scenes look at how DSPs work and how marketers can leverage the technology to drive campaign success.
Nicole will discuss:
- The evolution of digital media buying and where the need for DSPs came from
- Questions every marketer should be asking as they evaluate their tech and their business
- Benefits of specific features and functionality available in DSPs