#3Ton30: Programmatic 101: Getting Started
According to eMarketer, U.S. programmatic digital display advertising will account for more than two-thirds of all digital display ad spend in 2016. It’s here to stick around, which means it’s time you gained a better understanding of what it is, what it isn’t and how it’s transforming digital advertising.
Easier said than done, right? Learning about programmatic can be overwhelming. The industry is complex, the technology constantly evolving, and the conversation full of jargon. It’s a recipe for confusion, miscommunication and misunderstanding. Which is why we’ve put together tips, trends, and techniques to help you get started with programmatic. Equipped with the essentials, you’ll be ready to navigate the space with confidence and ease.
September 22nd at 1:30 p.m. EST premieres the new 3Ton30 webinar, where Centro’s Director of Programmatic Operations, Dan Raffe, will break down the basics of programmatic and answer all the questions you’re afraid to ask.
Dan will discuss:
- Why automated buying became a necessity and how media buying has evolved
- How adoption of programmatic technology is growing
- Best practices for leveraging programmatic technology in your marketing strategies
- Understanding new technologies and creative opportunities ahead across existing and emerging mediums
Click here to learn more information and save your spot. Can’t make it this month? Keep your eyes peeled for 3Ton30 webinars every month in 2016. And be sure to visit our 3Ton30 resource center to view presentations and content from past webinars.