#3Ton30: Programmatic 201: Targeting, Tactics, and Technology
Back in September, we broke down the basics of programmatic with our 101 webinar. DSPs? SSPs? Real-time bidding? We cleared it all up. And now that your head no longer spins when you hear those terms, it’s time to take the next step and put a solid programmatic plan into action.
Last month we gave you the ‘what’ and the ‘why,’ and now we’re giving you the ‘how.’
October 19th at 1:30 p.m. EST premieres the new 3Ton30 webinar, where Centro’s Associate Director of Programmatic, Teresa Blahnik, will dive into how to best utilize programmatic tools to target the right audience. Equipped with the necessary strategies, you’ll be prepared to drive campaign results and make the most of your digital dollars.
Teresa will discuss:
- How new technology in the programmatic space can be leveraged to enhance digital campaigns
- Various audience targeting techniques available with programmatic buying tools
- Tactical strategies for choosing which tactics to use and when to use them
- Best practices for implementing them in your digital media campaigns so you can reach the right audience and align with your campaign KPIs
Click here to learn more information and save your spot. Can’t make it this month? We’ll see you November 16 for our webinar on the rise of Snapchat. And be sure to visit our 3Ton30 resource center to view presentations and content from past webinars.