7 Digital Video Terms That You Need to Know
A recent eMarketer study shows that the average person consumes upwards of 6 hours of video content per day. There’s no doubt about it, we are watching more video on more screens — and we’re showing no signs of slowing down. So why not tap into this growing advertising opportunity? Digital video advertising is projected to boom in 2016, and in order to hit your key consumers, you need to understand the basics of the digital video landscape, as well as the four essential video ad formats.
As a part of our 3Ton30 educational webinar series, Centro is unpacking the mysteries of the four key digital video formats on February 17th at 1:30 p.m. EST. To attend the webinar, register here.
In the meantime, here’s a quick list of terms every marketer needs to know in order master digital video advertising in 2016.
Let’s start with the four key video formats:
In-Stream: The ad format most commonly connected to digital video and similar to a TV commercial viewing experience. It is often used synonymously with pre-roll, mid-roll, and post-roll.
Interstitial: Particularly popular in the mobile space, these units most frequently appear in-app and are served between app activities or game play. In desktop environments, they appear between page loads. Most often these units will have a countdown or the ability to skip after a few seconds.
In-Banner: Served in IAB standard display sizes on a website, most commonly 300×250. The pricing for these units is more in line with static banners or rich media formats.
In-Feed: typically, the video ad will begin once a user scrolls to the placement within a web content feed online or within a mobile device. This format can also go by the name outstream, in-page, or in-article, depending on the publisher partner.
Here are a few other terms you’ll need to know:
Pre-roll: A video ad unit that runs in-stream before video content or as an interstitial
Mid-roll: A video ad unit that runs during video content within a video player environment.
Post-roll: A video ad unit that runs after video content within a video player environment.
Be sure to join us on February 17th for the webinar. Can’t make it? Don’t fret! We have plenty more Tips, Trends, and Techniques on the horizon for 2016. Save the date for our next two webinars, on March 16th and March 30th.