Centro’s Basis Has Been Named the Leader for Programmatic Ad Platforms; Quality of Support, Ease of Doing Business With, and More Are Qualities Recognized by Users
Chicago – Aug. 22, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Summer 2018. In each of G2 Crowd’s quarterly DSP reports from the past year, Basis, Centro’s digital media platform, received the highest G2 score in this category. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. According to the report, 97% of Basis users rated it 4 or 5 stars; 95% of users believe it is headed in the right direction; and users said they would likely recommend Basis at a rate of 89%. The report is available at: http://www2.centro.net/G2-crowd-summer-report-2018.
As programmatic advertising becomes an industry mainstay, there are more and more technology options available for marketers to consider. Distinguishing programmatic ad tools becomes a challenge because very few of the DSP vendors offer clear points of differentiation. The G2 Crowd Grid report for DSPs highlights user voices to showcase software elements that are most useful to media professionals operating and overseeing the software. G2 Crowd rates products and vendors based on user reviews (collected through June 6, 2018) as well as data aggregated from online sources and social networks.
“Centro has been identified as a Leader in our Summer 2018 Demand Side Platform Grid Report, based on users’ high levels of customer satisfaction and Centro’s large market presence,” said Rob Light, research principal, G2 Crowd. “Centro’s satisfaction ratings were highlighted by quality of support, ease of use, and ease of doing business with, each scoring higher than the category average. Additionally, 97% of reviewers rated the product four out of five stars or better.”
The high G2 Score for Basis was fueled by:
- Basis’ ‘Quality of Support’ receiving a 96% rating, with all DSPs averaging 85% for this category
- Basis’ ‘Ease of Doing Business With’ receiving a 95% rating, with all DSPs averaging 84% for this category
- Users identifying ‘Frequency Capping,’ ‘Geo-Targeting,’ and ‘Targeting,’ as its highest-rated features
Basis offers advanced programmatic advertising features, including omni-channel reach, private marketplaces, robust brand safety controls and algorithmic campaign optimization. These form the nucleus of Centro’s SaaS solution that enables advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform.
“G2 Crowd has created an authoritative voice for users of technology in order to help advertisers manage their digital media investments,” said Katie Risch, EVP of customer experience, Centro. “Centro’s customers have recognized the importance of Basis for G2 Crowd’s DSP reports during the past twelve months. This shows the emphasis we’ve put on developing powerful, effective, and easy-to-use tools for programmatic advertising that a wide variety of media professionals can adopt.”
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business solution review platform, leverages more than 425,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, nearly one million people visit G2 Crowd’s site to gain unique insights. Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $45 million in capital, G2 Crowd aims to bring authenticity and transparency to the business marketplace. For more information, go to G2Crowd.com.
Centro (www.centro.net) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
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