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By Anthony Loredo Mar 29 2016 Blog

Why The Open Exchange Isn’t Always Ideal For Political Buyers

“Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has an invite-only exchange called Brand Exchange, which last week debuted political targeting segments (“liberal,” “conservative” and “political influencer”) for political advertisers buying on news sites.”

Read more in AdExchanger.