Schlage Opens The Door To Programmatic TV

"Door hardware maker Schlage was spending seven figures on linear TV advertising. While the brand still wanted to take advantage of TV’s mass reach, it wanted better targeting, measurement and optimization. So Schlage called on its agency of record, The Basement, and demand-side platform Centro to bring programmatic elements to its TV media buys." Read [...]

It’s The Audience Data, Stupid

"That’s what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when asked by digital advertising and media-buying technology firm Centro surveyed them about their views on political media campaigns recently." Read more in MediaPost.

The Key to Transitioning Linear TV Spend Into Programmatic? It’s Complicated

"To drive lower-funnel activity, we first needed to establish a full-funnel narrative and strategy. The efficacy of our strategy required us to create a framework around the consumer’s journey to purchase with measurement integrated into every possible tactic. We utilized Centro’s technology to plan, buy and analyze media on TV, display, social, search, and mobile." [...]

Private Marketplaces vs Direct Buying – Why Not Use Both?

"The death of media-buying direct from publishers, at the hands of so-called private marketplaces (PMPs) and even open real-time bidding (RTB), is greatly exaggerated. Indeed there’s data indicating that programmatic buying is growing and becoming the most popular way to buy digital media. But there are a lot of factors that complicate the argument." Read [...]

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using Centro’s DSP Basis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro (, a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad (, the company reinventing personalization for the modern marketer. Media professionals [...]

Key Insights on the Spring 2018 Demand Side Platforms Report from G2 Crowd

How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign management software that provide advertisers features for buying ad placements on digital channels in real time, are plentiful in the market. Determining the best one depends on who you ask, what problem they want to solve with a DSP, and how [...]

G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform

Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter; Advertising Users Recognize Basis for Quality of Support, Ease of Doing Business With, and More Chicago – May 3, 2018 – Centro (, a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the [...]