As seen in MediaPost. January 15, 2018 Media-buying will continue to migrate “in-house,” thanks to programmatic ad technology, and the No. 1 reason is “control,” according to the results of a survey of advertisers and ad agency executives being released this week by digital media-buying technology firm Centro. The study, which surveyed 153 ad execs [...]
Centro and Advertiser Perceptions Survey Shows What Advertisers Want from Programmatic Advertising; Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Chicago – Jan. 16, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today published data showing that nearly all large digital ad spenders will [...]
"The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its "Certified Against Fraud" seal has more than doubled since April, with 26 companies added since then." Read more about Centro's alliance with TAG.
Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers Chicago – Nov. 1, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced access to additional connected TV (CTV) inventory via a Samba TV [...]
Centro’s Basis Programmatic Ad Platform Meets the Requirements for Preventing Fraudulent Non-Human Traffic in the Digital Advertising Supply Chain Chicago – Oct. 25, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded with the “Certified Against Fraud” seal from the Trustworthy Accountability Group (TAG). [...]
User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...]
"TVadSync is powered by software provider Centro whose Basis programmatic ad platform provides a responsive API that enables TVadSync to find digital media audiences and synchronise the digital device ads served to the user in relation to TV commercials they have just seen." Read more in RapidTVNews.
TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital Media Chicago – October 4, 2017 – TVadSync (www.tvadsync.com), a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of [...]
"Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly." Read more in MediaPost.
Marketers of All Types Can Utilize Centro’s Basis Platform to Buy Native Ads Programmatically at Scale; Sharethrough’s Ad Exchange Encompasses High Quality Publishers Chicago – September 19, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Sharethrough (www.sharethrough.com) to give marketers more programmatic buying capabilities of native [...]