LATEST POSTS FROM Anthony Loredo

Mid-Sized Agency Norbella Uses Centro’s Updated Platform To Make Life Easier For Its Media Planners

Centro has updated its platform so media planners can manage direct-sold campaigns and programmatic ones in one place. Read more in AdExchanger.

Centro Drives Evolution of Programmatic Advertising Software by Integrating DSP with Collaboration Tools, Workflow Automation and Business Intelligence

Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every Channel and Improving Collaboration Across Teams and Partners     Chicago – March 29, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the transformation of programmatic advertising software through [...]

What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps." Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.

3 Steps to Get Started With Programmatic Advertising

"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost is major: Programmatic gets your brand in front of the right eyeballs, regardless of what type of content they’re viewing." Read more about programmatic advertising from Centro via Business.com.

Centro’s Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The company’s Candidates and Causes unit, focused on digital media-buying for political groups and campaigns, managed over 150 races across the nation at all levels of the ballot as well as local ballot initiatives." Read more [...]

80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in Digital Media Helped Swing Votes Washington, DC – Jan. 26, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that nearly 80% of its political clients involved in the 2016 [...]

How programmatic firms deal with complex pharmaceutical laws

“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of programmatic at ad software developer Centro. Read more in Digiday about pharmaceutical advertising with programmatic tactics.

Centro Improves Workflow, Communications Features On Media-Buying Software Platform

As seen in MediaPost. Centro, a provider of enterprise software for digital advertising, on Tuesday announced new features on its media-buying platform designed to improve the productivity of its service team for agencies and advertisers. Centro has integrated with major ad servers and the self-service buying platforms of major publishers to automatically access performance data. [...]

Centro Enhances Workflow and Communications Features on its Media-Buying Software Platform

API Connections to Ad Servers and Messaging Modules Gives Media Professionals Speed and Capacity;Enables Centro’s Service Team to Improve Campaign Performance for Agencies and Advertisers Chicago – January 17, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced features on its media-buying platform that boost the productivity of its service team [...]

Implementing A Data Strategy With Your Programmatic Buying

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of a data strategy." Read more from Centro's Dan Raffe in MediaPost.