LATEST POSTS FROM Anthony Loredo

As Automation Accelerates, Where Does The Strategist Fit In?

"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem." Read more in MediaPost.

Centro Promotes Matt Miller to EVP of Finance and April Weeks to SVP of Media Services

Chicago – July 26, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Matt Miller to EVP of finance to oversee the company’s financial, real estate, IT, and legal operations. Matt has been at Centro for five years, during which he played major roles ushering two corporate [...]

Frankly Launches Audience Targeting Platform for Local Sales Teams

"Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital campaigns and more precisely target audience segments this morning, as the team at Frankly has announced the launch of an audience extension solution... The new platform was built with technology from Centro, which provides enterprise-class [...]

Frankly Launches Audience Extension Solution with Data-as-a-Service for Local Media Companies

Centro Powers Programmatic Advertising on Frankly’s Self-Serve Ad-Buying Platform; Television, Newsprint and Radio Companies Can Fulfill All Local Advertising Needs for Clients San Francisco – July 24, 2017 – Frankly Inc. (TSX VENTURE: TLK | www.franklyinc.com), a leader in digital content distribution and ad monetization technology for local TV broadcast and media companies, today announced the [...]

Local Media Consortium Selects Centro as Audience Extension Preferred Partner for Members

Centro Empowers Partners to Compete for a Larger Share of Digital Ad Budgets by Using Cross-Channel Advertising Solutions that Scale Campaigns and Reach Audiences on Any Site and Device Chicago – July 19, 2017 – The Local Media Consortium (LMC), a strategic partnership of leading local media companies, today announced Centro (www.centro.net) as a preferred [...]

Centro Integrates with Teads to Enable Programmatic Buying of Outstream Video Ads

Adding Teads’ Outstream Technology to Centro’s Basis DSP Gives Marketers Variety in Video Ad Options; Digital Video Outstream Units Enable Highly Viewable Ads on Premium Editorial Content    Chicago – July 18, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Teads (www.teads.tv) to enable programmatic buying of [...]

Centro Integrates with Advantage Software to Help Agencies Alleviate the Chaos of Monthly Finance, Reconciliation and Billings

Complimentary Technologies Help Agencies Holistically Manage Their Business and Speed Processes; Enables Advantage Customers to Onboard Centro’s Basis, a Unified Programmatic Advertising Software Chicago – July 17, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration of its Basis software platform with Advantage Software (www.gotoadvantage.com). A trusted provider [...]

Centro Rebrands its SaaS Enterprise Media Platform for Agencies as ‘Basis’

Basis is on 2017 Trajectory of $500 Million in Digital Media Transacted through Platform; First Fully Integrated Programmatic and Media Management Software for Digital Advertising Industry Chicago – July 10, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the rebranding of its self-serve platform to ‘Basis.’ Basis is a [...]

Centro Promotes Tyler Kelly to President to Oversee Digital Media Sales and Service Teams

Drives Vision to Unify Digital Advertising by Aligning Software and Service Sales with Managed Services Chicago – June 28, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Tyler Kelly to president. A 12-year veteran at Centro, Tyler now leads software and service sales teams and Centro’s [...]

Centro Aligns with IAB Tech Lab’s ads.txt Project Designed to Reduce Ad Fraud and Improve Ad Transparency

ads.txt Emerges from IAB Tech Lab OpenRTB Working Group as a Simple Mechanism for Publishers to Authenticate Businesses that are Allowed to Sell Their Digital Inventory New York – June 27, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced its support for ads.txt, a specification developed within the Interactive [...]