AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th this year. It’s a time that advertising, media and tech companies come together to learn about buying, selling, and executing all things programmatic. My favorite topics and themes from my two days were: Education -- Advertisers, agencies, and brands want subject [...]
"Plenty of people head off to work each day in a sea of cubicles.... But a couple of Chicago companies are making their workplaces some of the coolest places around!" Check out Centro on ABC 7's '190 North' from this past weekend. The video segment is the second one from the top.
Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you’ve been hearing about in the trade pubs and around the office. We reach out to our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your reading pleasure. [...]
Centro’s Programmatic Ad Platform is Already “Certified Against Ad Fraud;” Now Meets Requirements to Prevent Ad Placement on Digital Media Properties Distributing Pirated Content and Counterfeit Products Chicago – March 27, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded with the “Certified Against Piracy” [...]
Centro Institute Offers a Wide Range of Instruction for Driving Digital Media Campaign Performance; Multi-Pronged Digital and Live Courses Can Ramp-Up Workforces to Process Ad Tech’s Complexities Chicago, March 19, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the launch of Centro Institute, an education program designed to enhance [...]
"Marketers are always on the hunt for data that can improve their audience-buying strategies, but many find their campaign reports to be wanting. In a January 2018 survey of US agency and marketing professionals by Centro and Advertiser Perceptions, 73% of respondents cited getting better insights and reporting deliverables from data sources and analytics as [...]
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
As seen in Marketing Land. March 1, 2018 Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might [...]
Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance
Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from All Channels and Markets Chicago – March 1, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that users of its Basis programmatic ad platform will be able to converge [...]
"Facebook’s changes to its organic News Feed make it even more important to craft a solid, full-funnel paid social strategy in order to ensure that marketing teams and organizations are reaching customers where they spend their time—whether that’s on Facebook, Instagram or other social applications and websites." Read more from Centro's Amy Rumpler on Adweek.
"Shawn Riegsecker founded Centro in 2001 intent on building software to eliminate operational inefficiencies, solve growing complexity and fragmentation challenges, and help marketers make smarter decisions. He has built Centro into one of the largest providers of media operations software and managed services in the industry." Listen to the podcast here.