LATEST POSTS FROM Anthony Loredo

G2 Crowd’s 2017 Software Report Names Centro as the Best Demand Side Platform

User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...]

TVadSync launches TV re-targeting in US

"TVadSync is powered by software provider Centro whose Basis programmatic ad platform provides a responsive API that enables TVadSync to find digital media audiences and synchronise the digital device ads served to the user in relation to TV commercials they have just seen." Read more in RapidTVNews.

TVadSync Unveils Real-Time TV Ad Re-Targeting for Marketers, Enabled by Centro

TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital Media Chicago – October 4, 2017 – TVadSync (www.tvadsync.com), a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of [...]

Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP

"Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly." Read more in MediaPost.

Centro Integrates with Sharethrough to Power In-Feed Native Ads on the Open Web

Marketers of All Types Can Utilize Centro’s Basis Platform to Buy Native Ads Programmatically at Scale; Sharethrough’s Ad Exchange Encompasses High Quality Publishers Chicago – September 19, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Sharethrough (www.sharethrough.com) to give marketers more programmatic buying capabilities of native [...]

Centro Elevates Emily Barron, Ben Pashman and Katie Risch to EVP Roles

Chicago – August 23, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that Emily Barron, Ben Pashman and Katie Risch have been promoted to EVP roles. All have been longstanding members on Centro’s senior leadership team. Emily Barron, EVP of talent and development, is helping solidify the company’s enduring [...]

As Automation Accelerates, Where Does The Strategist Fit In?

"Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem." Read more in MediaPost.

Centro Promotes Matt Miller to EVP of Finance and April Weeks to SVP of Media Services

Chicago – July 26, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Matt Miller to EVP of finance to oversee the company’s financial, real estate, IT, and legal operations. Matt has been at Centro for five years, during which he played major roles ushering two corporate [...]

Frankly Launches Audience Targeting Platform for Local Sales Teams

"Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital campaigns and more precisely target audience segments this morning, as the team at Frankly has announced the launch of an audience extension solution... The new platform was built with technology from Centro, which provides enterprise-class [...]

Frankly Launches Audience Extension Solution with Data-as-a-Service for Local Media Companies

Centro Powers Programmatic Advertising on Frankly’s Self-Serve Ad-Buying Platform; Television, Newsprint and Radio Companies Can Fulfill All Local Advertising Needs for Clients San Francisco – July 24, 2017 – Frankly Inc. (TSX VENTURE: TLK | www.franklyinc.com), a leader in digital content distribution and ad monetization technology for local TV broadcast and media companies, today announced the [...]