LATEST POSTS FROM Anthony Loredo

Media-Buying Continues To Migrate In-House Thanks To Programmatic, ‘Control’ Is No. 1 Reason

As seen in MediaPost. January 15, 2018 Media-buying will continue to migrate “in-house,” thanks to programmatic ad technology, and the No. 1 reason is “control,” according to the results of a survey of advertisers and ad agency executives being released this week by digital media-buying technology firm Centro. The study, which surveyed 153 ad execs [...]

Large Digital Ad Spenders Reducing Programmatic Ad Outsourcing in Favor of In-House Capabilities

Centro and Advertiser Perceptions Survey Shows What Advertisers Want from Programmatic Advertising; Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Chicago – Jan. 16, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today published data showing that nearly all large digital ad spenders will [...]

How P&G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud

"The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its "Certified Against Fraud" seal has more than doubled since April, with 26 companies added since then." Read more about Centro's alliance with TAG.

Samba TV Integration Boosts Centro’s Connected TV Buying Capabilities

Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers Chicago – Nov. 1, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced access to additional connected TV (CTV) inventory via a Samba TV [...]

Trustworthy Accountability Group (TAG) Awards Centro with “Certified Against Ad Fraud” Seal

Centro’s Basis Programmatic Ad Platform Meets the Requirements for Preventing Fraudulent Non-Human Traffic in the Digital Advertising Supply Chain   Chicago – Oct. 25, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded with the “Certified Against Fraud” seal from the Trustworthy Accountability Group (TAG). [...]

G2 Crowd’s 2017 Software Report Names Centro as the Best Demand Side Platform

User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...]

TVadSync launches TV re-targeting in US

"TVadSync is powered by software provider Centro whose Basis programmatic ad platform provides a responsive API that enables TVadSync to find digital media audiences and synchronise the digital device ads served to the user in relation to TV commercials they have just seen." Read more in RapidTVNews.

TVadSync Unveils Real-Time TV Ad Re-Targeting for Marketers, Enabled by Centro

TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital Media Chicago – October 4, 2017 – TVadSync (www.tvadsync.com), a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of [...]

Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP

"Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly." Read more in MediaPost.

Centro Integrates with Sharethrough to Power In-Feed Native Ads on the Open Web

Marketers of All Types Can Utilize Centro’s Basis Platform to Buy Native Ads Programmatically at Scale; Sharethrough’s Ad Exchange Encompasses High Quality Publishers Chicago – September 19, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Sharethrough (www.sharethrough.com) to give marketers more programmatic buying capabilities of native [...]