"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's demand-side platform (DSP) -- enhancements made possible by Centro's long-term deals with comScore and DoubleVerify." Read more in MediaPost.
Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data
Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options Chicago – June 14, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com). [...]
"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which services smaller agencies and brands, joined that group and can tap into 1,000 private marketplace deals it set up with 150 publishers." Read more in AdExchanger.
"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read more in Advertising Age from Centro's Ian Trider about how ads.txt can fight ad fraud.
"Centro, a digital advertising software provider, announced on Tuesday the launch of a curated private marketplace (PMP) directory containing over 1,000 deals from more than 150 publishers, including Condé Nast and The Wall Street Journal." Read more in MediaPost.
Centro Drives Trust and Communication in Programmatic Advertising By Providing Marketer Access to Customized Deals Negotiated Directly with Quality Publishers Chicago – May 30, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available [...]
"Centro CEO Shawn Riegsecker has been watching the evolution of ad creation because he’s responsible for making them. Find out how ads get bought and sold on a high-speed bidder’s market." Listen to the full segment on WGN Radio.
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead." Centro's Ian Trider is part of the IAB group that's creating this solution to fight domain spoofing. Read more in AdExchanger.
Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.
"In programmatic advertising, the expectation is that the marketer can find any type of audience across desktop and mobile and bid to get an ad placed in front of that audience. All DSPs have this capability and so choosing a DSP almost always comes down the specific features and service. Not every tool is created [...]