LATEST POSTS FROM Anthony Loredo

The hidden world of high-speed ad bidding

"Centro CEO Shawn Riegsecker has been watching the evolution of ad creation because he’s responsible for making them. Find out how ads get bought and sold on a high-speed bidder’s market." Listen to the full segment on WGN Radio.

Domain Spoofing Be Gone: Ads.Txt Will Filter Out Imposter Sites

"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead." Centro's Ian Trider is part of the IAB group that's creating this solution to fight domain spoofing. Read more in AdExchanger.

Redefining Programmatic – Shawn Riegsecker, Centro

Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.

To Do Programmatic Advertising Yourself, Start by Picking a DSP

"In programmatic advertising, the expectation is that the marketer can find any type of audience across desktop and mobile and bid to get an ad placed in front of that audience. All DSPs have this capability and so choosing a DSP almost always comes down the specific features and service. Not every tool is created [...]

How Centro Ensures That Advertising is Served with Brand-Safe Content

There is a lot of concern about brand safety on the Internet. The topic was inflamed even more ever since UK advertisers found that their ads were served alongside extremist content on YouTube. However, there are tools and best practices available to advertisers to minimize these types of incidents. Here is how Centro looks at [...]

Mid-Sized Agency Norbella Uses Centro’s Updated Platform To Make Life Easier For Its Media Planners

As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and programmatic ones in one place. The company combined its DSP SiteScout, acquired in 2013, with its workflow automation software for I/O-based buys. It was part of a three-year, $25 million platform update that began after [...]

Centro Drives Evolution of Programmatic Advertising Software by Integrating DSP with Collaboration Tools, Workflow Automation and Business Intelligence

Centro Platform is a SaaS Offering that Powers Business Performance by Automating All Types of Digital Media Buying for Every Channel and Improving Collaboration Across Teams and Partners     Chicago – March 29, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the transformation of programmatic advertising software through [...]

What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated to the lower levels of the waterfall, fighting for scraps." Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner.

3 Steps to Get Started With Programmatic Advertising

"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost is major: Programmatic gets your brand in front of the right eyeballs, regardless of what type of content they’re viewing." Read more about programmatic advertising from Centro via Business.com.

Centro’s Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The company’s Candidates and Causes unit, focused on digital media-buying for political groups and campaigns, managed over 150 races across the nation at all levels of the ballot as well as local ballot initiatives." Read more [...]