LATEST POSTS FROM Centro Team

#CentroInAction: Thrift Store Chain Scores a ‘Great Find’ with Centro

An international thrift store chain came to Centro for help building brand awareness, increasing foot and website traffic, and soliciting donations. The store decided to launch a test campaign to see which digital partner could help them achieve the most efficient cost-per-acquisition. Centro's audience buying solution was the clear winner and delivered the following results: [...]

#CentroInAction: Helping a Telecom Company Make the Connection

In order to build brand awareness and generate engagement across more than 7,000 zip codes, a major telecommunications company developed a microsite complete with testimonials and case studies. But the company needed to drive traffic to the site, so it turned to Centro for help. Centro put together a customized audience buying solution, and it [...]

#CentroInAction: Quenching the Thirst for Local Success

A national soft drink label came to Centro looking to improve regional brand recognition and boost local awareness. The brand was looking to launch a sweepstakes campaign at quick-serve restaurants. The Centro campaign strategy, which included a combination of audience buying tactics, custom gaming units, and narrow targeting strategies, led to great success for the [...]

#CentroInAction: Some Like it Hot – On Twitter

When an international hot sauce brand decided to launch a social media campaign with some kick, it turned to Centro. The brand was looking to build a stronger social following among U.S. consumers that it could target with promotional content, and the key platform was Twitter. Centro's digital strategy gave this social campaign the zest [...]

#CentroInAction: A Digital Shot of Adrenaline For a National Healthcare Network

A national healthcare network, with over 80 hospitals and 110 urgent care clinics nationwide, needed to centralize its online efforts and improve visibility across regions and service lines. The network, with hundreds of disconnected and decentralized online appointment hubs, decided to drive consumers to a single-service portal for all appointment scheduling, but needed a way [...]

#CentroInAction: Social Campaign Sparks Retail Bonanza

When a Fortune 500 retailer needed to build a social campaign for a major sales event, it turned to Centro for help. With the event quickly approaching, the company needed a digital partner to increase brand awareness, drive sales for company-wide inventory, and achieve an ambitious ROAS. The results of the campaign? Over 50,000 likes [...]

#CentroInAction: College Taps Centro to Boost Recruiting the Digital Way

When a small private college decided that its digital media strategy wasn't making the grade, it sought a new digital partner with a fresh perspective. Centro's digital experts got right to work building a plan, and in three short months, the client experienced: A 67% increase in site traffic 7x the expected application pipeline 36% [...]

#CentroInAction: The Right Chemistry for Content Strategy at a Global Brand

Recently, the second-largest chemical manufacturer in the world faced a branding challenge. The goal was to spike brand awareness among thought leaders, and then arm them to position the brand as a premier solutions-based chemical and product company. The company needed to find the right place for its ads, so that the desired audience would [...]

#CentroInAction: Char-Griller Heats Up Sales and Marketing Through Digital Advertising

Char-Griller is a small, family-owned maker of grills and smokers based in Sea Island, Georgia. The company's products are sold at big-box retailers. As a small manufacturer in a competitive market, Char-Griller built its brand making high-quality, affordable products and relying on traditional, low-cost marketing efforts like local print and mailers. To compete with big-name [...]

#CentroInAction: Driven to Succeed: The Digital Road to the Top

As digital video becomes increasingly popular, Centro talks to more and more clients that want to transition traditional TV assets to digital. Recently, a tier-two automotive dealership approached us with such a request. The dealership had historically relied on broadcast television campaigns, but wanted a video-focused digital strategy for consistent messaging and resonance with its [...]